May 18, 2010 12:56 ET Announces the Demand Gen Academy -- Free Training Designed for Today's Connected B2B Marketer

'Crossing the Chasm' Author Geoffrey Moore Kicks Off Curriculum With Course on Gaining ROI From Social Media and Provocation-Based Selling

SAN MATEO, CA--(Marketwire - May 18, 2010) - Incorporated®, ranked Number 1 in marketing automation and a leading on-demand provider of B2B lead management and demand generation solutions, today announced its course guide and the premiere session of the Demand Gen Academy, a free online training program designed to strengthen B2B Marketers' skill set with courses ranging from social media, lead generation, lead management and marketing ROI. The academy launches on June 2nd with the first course taught by legendary author and advisor Geoffrey Moore and founder David Thompson. The opening course, entitled Tweet to Deal, will address how B2B marketers can reap ROI from their inbound and outbound marketing efforts. Marketers can enroll in the Academy and register for the Moore/Thompson course by clicking here.

The academy is an extension of's 'Connected Marketer' community and resources aimed at helping marketers take advantage of new tools, make better use of existing budgets and improve collaboration with internal teams. In addition to Moore and Thompson, other industry heavyweights scheduled to provide expert advice throughout the curriculum include Jay Baer, Paul Dunay, Andrew Gaffney, Ardath Albee and Brian Carroll.

"Our research with BtoB magazine shows that marketers are defining success of their programs by revenue and ROI metrics, but are struggling to find processes and techniques that will deliver those results," said Scott Mersy, VP of marketing and products at "The Demand Gen Academy is designed to give Marketers proven strategies and techniques needed to meet this challenge head on and optimize their programs for the most revenue impact."

The Demand Gen Academy is comprised of 20 thirty-minute sessions that walk marketers through each step of the demand generation process. Sessions will air live, but will also be available on demand and accessible at each viewer's convenience. The program and tools offered by the Academy will prepare marketers for the Demand Generation Certification Exam. Some of the courses covering the critical areas of import to today's B2B Marketer include:

  • Jay Baer, noted social media strategist, discusses the latest in social media and best practices
  • Paul Dunay, SVP of marketing at Avaya, describes how to build a social team at your enterprise
  • Andrew Gaffney, editor of Demand Gen Report, explains and highlights the latest in digital media
  • Ardath Albee, CEO of Marketing Interactions, introduces lead nurturing and content mapping to the buying stages
  • Malcolm Friedberg, partner at Left Brain Marketing, provides expert advice on lead scoring
  • Brian Carroll, CEO of Intouch and noted blogger, shares wisdom on how to get sales and marketing aligned
  • Sue Hay, CEO of BeWhys Marketing, outlines how to optimize conversion through content and landing pages

"I look forward to engaging with Academy members and offering my latest insights on successful demand generation strategies," said Brian Carroll, Academy instructor and CEO of Intouch. "The Academy provides easy-to-digest training that B2B marketers can utilize as they look to prove their impact on revenue and top-line performance."

About® is the No. 1 provider of social marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit or email Info at Genius.

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