November 18, 2010 08:09 ET Beats Quarterly Revenue Expectations, on Target for Profitability

Controversial Free Product Offering Proves to Be a Game Changer

SAN MATEO, CA--(Marketwire - November 18, 2010) - Incorporated®, ranked Number 1 in marketing automation and a leading on-demand provider of B2B sales lead management and demand generation solutions, announced today that it saw impressive revenue growth, with nearly 100 customer wins for the quarter ending October 31, 2010 and achieving a very solid monthly customer renewal rate of 97.5 percent.

Moreover, the company continues on a trajectory toward overall profitability, resulting from the combined effect of high revenue growth, low customer churn, and streamlining of operations. Sam Weber, previously VP of Sales and Services at, has been appointed Chief Operating Officer and General Manager to support the company's aggressive goals.

Much of the quarter's success stems from the introduction of the company's new, instant-on, free product offering -- accounting for nearly 20 percent of new business revenue. With over 400 active free-accounts and nearly three percent converting to paid customers, has uncovered a steady stream of new deals, driven from upgrade and professional services revenue. Additionally, sales cycles for free account conversions are one fourth of the average sales time and cost.

"This freemium model allows our customers to walk before they run with marketing automation. Their success is our success," said David Thompson, Co-founder and CEO of "Time-to-value and ease-of-use are a key focus for us at It's in our DNA. Setting up an account is as easy as three clicks. We're seeing customers sign up and start using immediately. And with a library of resources and a dedicated account rep, customers are provided with everything they need to ensure success."

With revolutionary new products, a game-changing revenue model and overall profitability on the horizon, is poised to change the landscape for Business-to-Business marketers. 

About® is the No. 1 provider of marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit or email Info at

Contact Information

  • Matt West
    Director of Marketing, Inc.