SOURCE: Genius.com

Genius.com

August 13, 2009 08:08 ET

Genius.com Launches Definitive Resource Destination for B2B Sales and Marketing Professionals

MarketingGenius® Resource Center Provides Essential Demand Generation, Lead Nurturing and Sales 2.0 Best Practices Content

SAN MATEO, CA--(Marketwire - August 13, 2009) - Genius.com Incorporated®, the leading on-demand provider of B2B email marketing and marketing automation solutions, today announced the launch of the MarketingGenius® Resource Center, an essential destination for sales and marketing professionals looking for best practices, thought leadership and practical how-to advice on email marketing, lead nurturing, and sales and marketing alignment.

The new MarketingGenius Resource Center is a centralized library of rich content for Sales professionals and Marketers trying to keep pace with evolving best practices and solutions to get the highest ROI from their demand generation and marketing automation efforts. The library contains best practice content, how-to guides, whitepapers, recorded webinars, videos, demos and relevant blog posts. To view click here.

Genius.com, which has been at the forefront of the Sales 2.0 movement since founding the inaugural conference in 2007, is making the content library available at no cost to encourage further collaboration and communication across sales and marketing. "The MarketingGenius Resource Center grows out of our focus on customer success and creates a destination where organizations can retrieve and share the latest innovative practices, insights and information," said Felicity Wohltman, VP of Marketing at Genius.com.

The MarketingGenius Resource Center is organized into five categories: marketing automation, lead nurturing, email marketing, lead scoring, and Sales 2.0. Sample content in the center includes:

Marketing Automation: When Best Practices Go Bad: New Rules for Sales and Marketing Management

Lead Nurturing: Getting the Best Prospects: Quicker Connect; Quicker Close

Email Marketing: The Truth About Email Marketing

Lead Scoring: Creating Sales Opportunities with Lead Scoring

Sales 2.0: Sales 2.0 For Dummies

About Genius.com

Genius.com is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. Genius.com is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities.

Genius.com is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit www.genius.com.

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