February 17, 2009 13:36 ET Launches MarketingGenius Services for Smarter Marketing and Faster Sales

Leading Demand Generation Solution Provider Expands Client Services to Support Growing Adoption of Genius Marketing Solutions

SAN MATEO, CA--(Marketwire - February 17, 2009) - Incorporated®, the leading on-demand provider of B-to-B marketing solutions for sales and marketing professionals, followed up their recent record revenue growth and customer acquisition announcement by announcing new MarketingGenius® Services to meet surging demand from marketers who require best-in-class support of their online marketing efforts. New MarketingGenius Services leverage the industry-leading background of's marketing and services teams, who collectively have delivered over $1 billion in revenues and $15 billion in shareholder value. MarketingGenius Services from help customers take full advantage of email and website marketing campaigns to align marketing and sales efforts, leading to shorter sales cycles and increased revenue.

MarketingGenius Services are based on the revenue-focused marketing techniques now known as "Sales 2.0" inspired by the Genius team's background at technology heavyweight companies like WebEx, Adobe, Epiphany, and Apple. This online sales and marketing movement was spearheaded by the company's CEO, David Thompson, who, as the Chief Marketing Officer at WebEx, was at the front lines of marketing innovation and brought scientific rigor to marketing the world's most successful Web conferencing solution.

"In today's economic environment, companies have demanded that their marketing teams renew their commitment to sales results," said David Thompson, CEO and Co-founder of "As a former CMO, I derived tremendous value from marketing services that maximized the benefits of our marketing efforts; the imperative today is that those efforts are directly tied to Sales success."

MarketingGenius Services deliver all the best practices and knowledge of's marketing expertise in easy-to-consume, extremely affordable packages that ensure customer marketing team gets the most value out of Genius solutions.

New MarketingGenius Services include:

--  GeniusClean™ - a deliverability and list hygiene service that is
    aimed squarely at one issue: making sure your email gets in front of your
    prospects and customers.  This service includes list hygiene processes to
    remove bad or suspect data, de-dupe or append data, list loading and list
--  Enhanced deliverability services - Genius now offers multiple
    deliverability services. These include Premium IP management services that
    ensure your reputation is held in the highest possible regard, proactive
    reputation management (for Dedicated IP), and delivery tracking (to verify
    inbox receipt). With Genius deliverability services, you can be confident
    that your emails are delivered every time.
--  Campaign design services - Genius design and Web experts will help you
    craft the best possible branding and content across a variety of mediums
    including, email templates, newsletters, landing pages, and more.  This
    affordable service delivers unsurpassed value for Genius customers and
    their marketing initiatives.

"MarketingGenius Services enable companies to maximize the power of Genius solutions, reaping the most out of their online marketing intitatives and email campaigns-ultimately leading to greater sales success," said Sam Weber VP of Genius Client Services. "We are excited about our new marketing services which will drive even greater customer success."

MarketingGenius Services from are immediately available. For more information: and 888 6 -GENIUS.

About Incorporated creator of award-winning SalesGenius® and MarketingGenius® solutions, is the leading on-demand provider of B-to-B marketing solutions that enable frontline professionals to quickly identify and connect with their best prospects, without IT. Genius solutions instantly deliver personalized email campaign and website visit results to Marketing and Sales, dramatically improving lead generation and qualification. is a Sales 2.0 leader and was recently named the #1 demand generation solution by Salesforce AppExchange customers. Over 500 corporate customers use's unique technology to automate email marketing and demand generation campaigns that deliver the most qualified leads directly to frontline Sales reps, so they can immediately qualify and follow-up on their best opportunities. is a privately held company, funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information visit or email

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