September 29, 2009 08:08 ET Selects Scott Mersy, SaaS Demand Generation Veteran, as VP of Marketing to Extend Market-Leadership for Top On-Demand Marketing Automation Provider

SAN MATEO, CA--(Marketwire - September 29, 2009) - Incorporated®, the leading on-demand marketing automation and email marketing platform, today announced Scott Mersy as Vice President of Marketing. In his new role, Mersy looks to extend the already remarkable demand for the company's top-ranked demand generation and marketing automation solutions. Mersy will lead the company's marketing strategy, awareness, demand generation, and product efforts.

Mersy has been with Genius since its founding in early 2005, working with co-founders Robert Seidl and David Thompson to develop and launch the initial SalesGenius product and subsequently launching five products in three years, contributing to 200% year over year growth at In 2009, Mersy added Lead Management to his expanding list of responsibilities at Genius.

"I'm delighted to have Scott in this role," said Thompson. "His deep domain expertise as a user and provider of demand generation solutions and best practices makes him a perfect fit to drive's next phase of growth as we expand our market leadership."

Mersy's long history of marketing leadership in the valley is highlighted by his successful implementation of 2.0 principles in lead management at WebEx. Mersy led demand generation and marketing operations for the web conferencing pioneer from 1999 - 2003, initiating many of the Sales and Marketing processes that are now known as Sales 2.0 and contributing to tremendous revenue growth.

Including his success at WebEx and Genius, Mersy has honed his product and marketing skills over 15 years in various positions for marketing, software and SaaS companies, including two years with the eMarketing group at Oracle, and five years at Carlson Marketing Group. Scott holds an MBA from the Fuqua School of Business at Duke University.

"The Web has fundamentally altered the B2B buying process.'s innovations help Marketing and Sales keep pace by driving meaningful customer connections -- automated and personal -- with right-time precision," said Mersy. "As VP of Marketing, I look forward to trumpeting the success of our 500+ customers to the broader market as we continue to deliver real-time ROI through ground-breaking functionality, like our new gURL tracking capabilities for both Social Media and traditional channels."

To follow Scott Mersy's blog postings and Tweets go to and

About is the leading provider of marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit

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