SOURCE: Genius.com

Genius.com

May 03, 2011 08:13 ET

Genius.com Surpasses 1,000 Free Accounts; Not Just a Promo but a Revenue Model

Over 1,700 Companies and 20,000 Users Leverage Genius.com to Effectively Drive More Business Through Marketing

SAN MATEO, CA--(Marketwire - May 3, 2011) - Genius.com today announced that it has surpassed 1,000 free accounts since rolling out its freemium model in August 2010. The free product has provided customers an easy entry into advanced marketing and demonstrated proven success with new accounts doubling month over month and over 7% converting to paying customers to date. Currently over 1,700 companies and 20,000 users use Genius to easily implement effective marketing processes to drive more business and revenue.

"In a market that traditionally has a high barrier for entry, our freemium model lets customers engage at the position that works best for them. Users aren't only signing up for free accounts, but they are using it regularly and converting to paid customers," said Sam Weber, CEO of Genius.com. "Most organizations, even the largest, aren't always ready for full marketing automation right off the bat. We provide an affordable, accessible option to easily and effectively get started, realize impactful ROI and scale as it makes sense for the customer."

Genius provides powerful, yet easy-to-use Marketing Automation, Demand Generation and Email Marketing solutions to customers of all sizes. Because of Genius' patented web-tracking technology and ease-of-use, the free product provides instant integrated website tracking, email marketing and social media campaign tracking that is 100 percent self service without the need for IT. The free product continues to draw attention from both small to mid sized businesses as well as individual departments at large enterprises for its ease of use and quick return on investment.

About Genius.com®

Genius.com provides powerful, yet easy-to-use Marketing Automation, Demand Generation and Email Marketing solutions that enable both Marketing and Sales users to quickly identify and connect with their best prospects, without the need for IT. Genius.com is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit www.genius.com or email Info at Genius.

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