SOURCE: Scout Analytics

Scout Analytics

November 21, 2013 09:00 ET

GenomeWeb Selects Scout Analytics to Drive the Science Behind Renewal Performance

Leading Online Scientific Publisher Leverages Usage Data to Trigger Customer-Specific Subscription Renewals and Improve Quoting for New Rate Plans

SEATTLE, WA--(Marketwired - Nov 21, 2013) - Scout Analytics™, the leading provider of recurring revenue management solutions, today announced that GenomeWeb, an independent, privately held online publisher, has selected Scout Sales to improve subscription renewal performance. By harnessing customer usage data, Scout Analytics provides GenomeWeb with predictive analytics to identify renewal, cross-sell, and up-sell opportunities based on the value each individual customer is receiving.

GenomeWeb provides scientists, technology professionals, and executives who use and develop advanced tools in molecular biology research and molecular diagnostics with online content and resource tools. To meet customer needs and deliver a higher level of value, GenomeWeb decided to change its rate plan structure. The company was also expanding its market and customer base and needed a solution to identify compliance concerns when customers were not using the product in accordance with subscription terms. GenomeWeb selected Scout Sales for its predictive analytics and best practices Playbooks, which enables companies to maximize renewal performance and expand customer reach.

"Scout Sales provides us with the tools to ensure we are providing users with the content most valuable to them and has provided valuable insight into customer behavior. We are looking forward to using this data to optimize our renewal process," said Bernadette Toner, CEO at GenomeWeb.

With Scout Sales, GenomeWeb can utilize predictive analytics and metrics to identify customer renewal opportunities. Scout Sales integrates usage data with all other sources of customer engagement data to ensure GenomeWeb has a complete 360-degree view of each customer, subscription and user. Additionally, Scout Sales Playbooks offers GenomeWeb predefined best practices for compliance resolution, up-sells and retention to help develop the best strategy to maximize customer lifetime value. With Scout Sales, GenomeWeb can also automate account management tasks and use rules to activate and monitor customer engagement processes across multiple systems, including renewal status, closing strategies and identify compliance issues.

"Every customer uses their subscription differently, which means that understanding individual usage can lead to more effective selling," said Matthew Shanahan, SVP of strategy for Scout Analytics. "Scout Sales empowers customers like GenomeWeb with actionable renewal strategies that maximize the lifetime value of each customer."

About GenomeWeb LLC
GenomeWeb LLC is an independent, privately held online publisher based in New York. Since 1997, GenomeWeb has served the global community of scientists, technology professionals, and executives who use and develop the latest advanced tools in molecular biology research and molecular diagnostics. GenomeWeb's editorial mission is to serve readers with exclusive, in-depth coverage of the technology, institutions, and scientists that make up the worldwide research enterprise of molecular biology. GenomeWeb operates the largest online news organization focused on advanced research tools in genomics, proteomics, and bioinformatics and its expert editors report and write with precision and clarity. GenomeWeb users can be found in major scientific organizations around the world, including biopharmaceutical companies, important research universities, biomedical institutes, and government laboratories.

About Scout Analytics™
Scout Analytics is the leading provider of cloud-based recurring revenue management solutions. The Scout Analytics platform transforms usage data into predictive analytics for customer renewal behavior and trial conversions. Our solutions are designed to reduce customer and revenue churn, increase renewal revenue yield, optimize rate plan performance, and maximize trial conversions. With over 120 customers, Scout Analytics is proven to increase annual recurring revenues by 10-15%. Scout Analytics is currently delivering recurring revenue management solutions across multiple industries including information services, SaaS, and digital media. The venture-backed company is based in Issaquah, Washington. To learn more about Scout Analytics, visit or call 425.649.1100.

Contact Information

  • Contact:
    Katharine Kemp
    Barokas PR for Scout Analytics
    Email Contact