SOURCE: GenoVive


June 04, 2012 11:27 ET

GenoVive Launches in Mexico; Announces Partnership With Mexico City's Bariatric Support to Bring DNA-Based Weight Loss Solutions to Latin America

NEW ORLEANS, LA--(Marketwire - Jun 4, 2012) - GenoVive, a pioneer in DNA-based, all-natural weight management solutions, today announced the company's first international partnership with Bariatric Support, one of Mexico City's leading bariatric support centers that offers a multi-disciplinary approach to prevention, wellness and weight loss. The partnership brings GenoVive's innovative approach to weight loss to Mexico, including the use of DNA testing that identifies an individual's unique genetic make-up that is the basis for customized meals and exercise plans to optimize weight loss and encourage long-term weight management.

As people in the United States and around the world continue to realize the harmful effects of obesity, GenoVive remains committed to the continued development of a long-term and comprehensive solution to weight management based on individual genetics and personalized nutrition and exercise. The company was founded to exploit the emerging field of nutrigenomics, which is the study of the effects of foods on gene expression and the role certain genes play in weight gain.

GenoVive's partnership with Bariatric Support will also allow for further research into how different cultures and ethnicity affect weight gain, loss and management. In fact, Mexico has the second highest incidence of obesity topped only by the United States.

"Bariatric Support is the ideal partner to launch GenoVive's breakthrough weight management science outside of the United States," said Vic Castellon, founder and CEO, GenoVive LLC. "Bariatric Support enjoys a solid reputation in Mexico City as a leader in weight loss programs. They have an active base of individuals who desire to lose weight in a healthy manner by getting to the root of their weight management challenges through meals and exercise programs developed specifically for their genetic profile. GenoVive remains committed to growing its program in the United States, and now internationally through this initial partnership in Mexico."

"GenoVive's innovative approach to weight loss based on DNA analysis and all-natural meal programs has already resonated tremendously with our patients in Mexico City," said Tatiana Palazuelos, nutritionist with Bariatric Support. "GenoVive's program complements our holistic and comprehensive approach to weight loss which includes physician visits and oversight plus nutrition and psychological counseling. We look forward to growing the partnership to benefit our patient base who desire customized weight loss programs that will work for the long term."

GenoVive's program starts with an easy-to-use, in-home DNA test. GenoVive analyzes the results and designs ideal weight management programs with home-delivered meals based on optimum fats, carbohydrates, proteins, plus exercise that works best with an individual's personal genetic makeup to increase the chances for long-term weight management. Each meal has been created with an optimal balance of macronutrients, vitamins and minerals, and at calorie levels that support healthy and sustainable weight loss.

Because food carries information to genes about the environment and serve as signals to our surrounding cells and can change the expression of certain genes, GenoVive is one of the only national weight management companies to offer meals that contain no growth hormones, antibiotics, preservatives, nitrates, sulfites, artificial sweeteners or sugar alcohols, or other similar incidental ingredients that may not be required to appear on the label.

"We understand obesity's multifactorial causation including lifestyle, eating patterns, psychological disorders, metabolic influence of our patients," said Denise Arcila, lead psychologist at Bariatric Support. "GenoVive complements and completes our multidisciplinary approach and is the only weight management option in Mexico to offer all-natural meals designed for our patients' unique genetic profiles. GenoVive is an easy and effective tool for our patients to learn about portion control while eating nutritionally balanced, all-natural meals which will help them control their weight and health over the long run."

Claudia Gonzales, founder and dietician, Bariatric Support, has been working with obesity patients for nearly 15 years, is already seeing results from patients on the GenoVive plan. "The ability to customize our patients' meals based on their specific genes helps them see results faster and encourages them to make even more lifestyle changes that lead to sustainable weight loss."

About GenoVive LLC
Founded in 2008, GenoVive, a division of Genvis Bio Group, LLC, based in New Orleans, LA, represents a new approach to weight loss and sustained healthy eating. GenoVive's geneticists and food scientists developed customized, all-natural meal and exercise programs, featuring ideal combinations of macronutrients based on individual DNA. GenoVive is sold directly to the consumer at and by phone with convenient home delivery. Follow GenoVive on Twitter @myGenovive, Facebook at, and YouTube at

Contact Information

  • Contact:
    Carol Viso
    GenoVive LLC
    (504) 734-3030
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    Erin Peacock
    Peacock PR
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