Genting Alderney Ltd.

Genting Alderney Ltd.

January 05, 2011 04:01 ET

Genting Seeks Affiliate Expansion in 2011 With New Web Offering

LONDON, UNITED KINGDOM--(Marketwire - Jan. 5, 2011) - Further expansion with consumer facing affiliate partners is the primary goal for 2011 for Genting Alderney, the online gaming division of casino operator Genting UK after the successful Q4 launch of white label gaming products for top football club Portsmouth FC and satellite racing broadcaster At The Races.

Genting has started the year with the launch of a brand new affiliate site,, which provides established businesses enjoying good levels of online traffic with a range of online casino and poker gaming products and a remuneration package of up to 45% of net revenues from players attracted through their own websites. 

The UK gaming market continues to grow and in September, market research company Nielsen revealed that visitors to online gaming sites was growing at a faster rate than social media sites such as Facebook. An additional 3.2 million people visited an online gaming site (a 40% increase over the previous year) compared to the extra 2.2 million who accessed social networking sites.

The Groups own branded and products are being offered to affiliate partners for the first time, thereby providing them with the brand equity from one of the biggest names in the gambling world. Genting currently manages 46 UK casinos and both online products have been added alongside the existing Circus Casino and Circus Poker brands, thus providing affiliates with a full suite of variable content on which to build their business.

Other enhancements to the new affiliate site include a section dedicated specifically to news, rich media content and review information, providing affiliates with the content to enhance their SEO and long tails, driving traffic and promoting the brands effectively.

Information: Genting has more than 45 years of gaming expertise with resorts in Malaysia, Singapore, Australia, Philippines and UK.

The world renowned Crockfords, Colony Club, Maxims, Palm Beach and Mint form the basis for the largest chain of casinos in the UK (46) and employing almost 3500 people.

Genting enjoys a reputation built on offering a superior level of trust, knowledge, expertise and customer service. Genting Alderney, operates two own branded websites, and and now provides white label solutions to a number of leading media operators.

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