SOURCE: Genuine


January 05, 2016 09:00 ET

Genuine Adds Eric Freedman as SVP, Marketing

Digital-First, User-Driven Expertise "Aligns Perfectly" With Expanding Agency

BOSTON, MA--(Marketwired - Jan 5, 2016) - Adding to its growing roster of top talent, Genuine, the full service digital-first agency distinguished by its "invent together" approach, today announced it has hired veteran marketer Eric Freedman as its SVP, Marketing to oversee brand communications as the agency continues its geographic expansion.

"Eric's career-long experience at the leading edge of digital, combined with his focus on what Genuine's clients and their customers require, makes him a fantastic fit," said John Grayson, President of Genuine. "We are excited to have him as a leader on the team to help catalyze our next phase of growth."

Freedman comes to the agency from Quantum Designs, the Cambridge-based nutrition technology company founded by Harvard professor Dr. David Edwards. There he served as SVP for Sales, Marketing and Business Development for sister organizations, WikiFoods and AeroDesigns. Prior to that, he was with the agency Mechanica, where he oversaw major branding programs for clients such as Boston Beer, Houghton Mifflin, Symantec, Fast Company and Partners in Health. His deep experience in interactive extends further back to his work at Modernista!, where he led award-winning campaigns for (RED), Stop Handgun Violence, Rockport and Cadillac. Freedman's first executive position was as VP, Account Director at Mullen, working on Panera, GameTap, Four Seasons, Stanley and Nextel, among others. He lives in Cambridge with his wife and son, and is a graduate of Tufts University.

"I'm incredibly proud and honored to join the talented team at Genuine," said Freedman. "Their unique recipe of technological expertise, creative progression and insightful user-centric strategy aligns perfectly with my desire to build and grow remarkable, next-generation brands."

An award-winning digital-first agency, Genuine drives extraordinary results for its clients by connecting experts from all disciplines -- strategy, media, UX, design, and technology -- to create experiences that are remarkable and truly valuable. Fueled by the belief that to invent better we must invent together, Genuine closely collaborates with clients to develop meaningful and relevant experiences that are uniquely designed for their customers. Client work features innovative elements and the capability to evolve in real time as needed, shattering the divide between traditional and digital marketing.


Since Genuine's founding in 2005, the company has invented and launched digital experiences for some of the world's most innovative brands. A member of the IPG group of companies, Genuine's reach extends to serving brands around the world, including Novartis, Akamai, Red Hat and Lysol. Our mantra, "Invent Together," keeps the agency true to its core values and fosters a collective determination to create the best user-driven, digital-first experiences that challenge and lead industry categories. Offices are located in Boston, New York, Chicago and San Francisco. Visit us at

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