SOURCE: GENWI

GENWI

September 11, 2012 09:30 ET

GENWI Powers the Groundbreaking Festivals App From The Hollywood Reporter

The Hollywood Reporter Festivals App -- for Smartphones and Tablets -- Is the New Go-To App for Major Film Festivals Year-Round

LOS ALTOS, CA--(Marketwire - Sep 11, 2012) - GENWI (www.genwi.com), the cloud publishing leader, announced today that the GENWI mobile Content Management System is powering The Hollywood Reporter's free Festivals App -- for smartphones and tablets -- that will cover film festivals throughout the year, including the Toronto International Film Festival, the Berlin Film Festival, the Sundance Film Festival and the Cannes Film Festival. The Hollywood Reporter's Festivals App is now available for download here for smartphones and tablets.

The Hollywood Reporter Festivals App is built on the recent success of its GENWI-powered Cannes Film Festival tablet app. This new smartphone and tablet app includes all of the rich features of the original Cannes app, such as festival screening guides, exclusive festival news coverage, show dailies, movie reviews, slideshows of celebrities on the red carpet, video trailers and interviews, market screening guides, product listings and an interactive map of the city. Instead of focusing on one festival, though, it brings all of the rich content from each major global film festival into one interactive app experience.

"The Cannes app was a real eye-opener for us," said John Marchesini, senior product manager at The Hollywood Reporter. "Because the app's engagement numbers were much higher than expected, we not only proved that an event-based app is an effective way to deliver festival content, but we can also now explore new monetization opportunities that never existed before."

Movie fans -- regardless of whether they are attending an event -- can now follow all festival coverage on one app that is updated constantly. By launching this one-of-a-kind app, The Hollywood Reporter will deepen its connection to movie fans around the world -- and keep them coming back for more -- by continually promoting festivals year-round. By focusing its festival coverage on one app, targeted at an audience that will grow with each event, The Hollywood Reporter also will create a new revenue channel for advertisers to reach hardcore movie fans.

"All of the features recently added to the newest version of the GENWI mobile Content Management System are fully utilized in this breakthrough app, making it an exceptional experience for both festivalgoers and followers," said PJ Gurumohan, co-founder and CEO of GENWI. "By leveraging our cloud-based technology, the editors at The Hollywood Reporter can deploy the app once, and it is delivered to both smartphones and tablets simultaneously. They can also update content or design once, and the app is updated simultaneously on both devices. This is a huge time-saver and helps The Hollywood Reporter deliver festival content at Twitter-like speed."

About GENWI
GENWI (Generation Wireless) helps content publishers create engaging apps through a revolutionary cloud-based mobile content management system. The GENWI mobile Content Management System gives publishers a quick and easy way to repurpose content to create engaging apps once then deliver native and HTML5 apps to multiple devices. There are more than 1,500 apps powered by GENWI, including those from Conde Nast, The Hollywood Reporter, IndiaTimes, Forbes and PBS Kids.

Founded in 2010, GENWI is a privately held firm based in Los Altos, CA. For more information, please visit http://genwi.com or follow us on Twitter @genwi.