SOURCE: Genwi, Inc.

September 09, 2013 07:55 ET

Genwi to Host "Mobile First" Panel Discussion at Content Marketing World 2013

Industry Leaders to Explore Strategic Importance of Developing Mobile First Content to Leverage Growing Mobile Audience

LOS ALTOS, CA--(Marketwired - Sep 9, 2013) - Genwi (www.genwi.com), a leading app publishing solution provider, today announced that on Sept. 10, as part of the Content Marketing World 2013 Lunch & Learn series, it will host a panel discussion entitled "Mobile First. What does it look like to leverage your mobile channel?"

Genwi has helped customers like Condé Nast, Sony, and the Content Marketing Institute express their brand and reach a mobile audience with engaging, cost-effective, and efficiently designed Active Apps™, giving Genwi unique insights into the challenges and opportunities associated with developing "mobile first" content. The panel will explore how savvy content marketers and brand managers should approach a "mobile first" strategy to engage their audience and enhance both their mobile presence and brand. 

In addition to participation from Genwi co-founder and CEO PJ Gurumohan, other panel members will include Doug Kessler, Creative Director and co-founder of Velocity, and Paul Gustafson, President and General Manager, TDA Group and Joint Venture board member. The panel will be moderated by Paul Danter, Genwi VP of Marketing.

Genwi will also have a booth (#18) at the event, where it will showcase the many Active Apps™ developed with the Genwi App Publishing System, including the recently launched CCO Magazine App, jointly developed with the Content Marketing Institute

About Genwi
Genwi helps content publishers reach mobile audiences with engaging, cost-effective, and efficiently designed apps for iPhone, Android & HTML5 devices. The Genwi App Publishing System, a cloud-based platform which includes a content management system optimized for mobile, simplifies the app publishing process, reducing cost and time-to-market while easily adding monetization and curation capabilities, analytical and social media tools, and distribution features. Customers include publishers, marketers, and brand evangelists from organizations like Condé Nast, Sony, American Express, and The Hollywood Reporter.

Founded in 2010, and selected as a Red Herring 2012 Top 100 Americas winner, Genwi is a privately held company based in Los Altos, CA with offices in NYC and Bangalore. Learn more at http://genwi.com or follow Genwi on Twitter @genw

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