NEW YORK, NY--(Marketwired - Apr 29, 2014) - Geometry Global today announced that Carl Hartman, one of WPP's top shopper marketing experts, will become CEO of Geometry Global North America, effective May 1, 2014, reporting directly to global CEO Steve Harding.
"We are at the forefront of a sea change in our industry and Carl's expertise uniquely qualifies him to lead the North American operation," said Steve Harding, global CEO of Geometry Global. "An expert in the increasingly critical area of shopper marketing, Carl led the teams that won some of Geometry North America's largest pieces of business. He is a solution-driven, strategic thinker who is focused on his clients' success and I am delighted to welcome him to Geometry."
With over 20 years of cross-disciplinary experience spanning advertising, media and research, Carl created and operates the WPP shopper marketing portal. In addition, Carl has been the WPP Team Leader for Kimberly-Clark for the past six and half years managing all marketing communications delivered by WPP companies globally. Carl will continue in both of these roles alongside the CEO position.
Previously, Carl served as Director of Integration at MEC where he led accounts like Cadbury Schweppes, Energizer, Playtex and Schick, and also worked at Young & Rubicam leading accounts for Colgate Oral Care, ABB, KFC, the Star Alliance and Burger King.
Steve Harding continued, "Carl joins a high-performing team that has been winning more and more business in North America based on our unique approach to strategy and our compelling creative solutions. My deep respect and sincere thanks go to co-CEOs Harvey Kipnis and Sheila Hartnett, and all our North American colleagues, who have made this success possible. Without their hard work, Geometry Global North America would not be in the winning position it is in today."
Current Co-CEO Sheila Hartnett will take on the new position of Chairman, North America. As Chairman, Sheila will continue to play an important role in the growth of the North American operation, defining and providing counsel on strategic initiatives that provide on-going value to Geometry Global North America.
Co-CEO Harvey Kipnis has decided to step down to pursue other opportunities.
Geometry Global's Precision Activation offering has seen the global network expand existing client relationships with global clients GSK, Kimberly-Clark, and Unilever and win a number of new accounts with iconic American brands.
ABOUT GEOMETRY GLOBAL
Geometry Global, the largest and most geographically complete activation agency, was created by the merger of G2, OgilvyAction and JWTAction to provide brand marketers with a unique solution for an unmet need: Precision Activation. This proprietary approach focuses on identifying the exact blend of context and content that influence consumer behavior, and transforming big creative ideas into effective business growth drivers. With a team of 4000 experts in 56 markets, the global network develops highly compelling marketing programs -- informed by data and insights - connecting people with brands at precisely the right times, in the right places, and right ways -- making a measurable difference to our clients' business. Launched in June 2013, Geometry Global delivers award-winning creativity and integrated talent across a range of disciplines including Shopper, Relationship, Promotional and Experiential, Trade and Digital Marketing. Geometry Global is part of WPP (NASDAQ: WPPGY). For more information, visit www.geometry.com.