SOURCE: Geometry Global

Geometry Global

March 22, 2016 13:08 ET

Geometry Global North America Is Most Awarded Agency at 2016 Shopper Marketing Effies

Leading Marketing Agency Takes Home Eight Awards

NEW YORK, NY--(Marketwired - March 22, 2016) - WPP shopper marketing and activation agency Geometry Global is the event's most awarded agency at the sixth annual Shopper Marketing Effie awards. The agency tallied eight awards in total, including three gold, one silver and four bronze, as well as one gold as a participating agency.

Carl Hartman, CEO, Geometry Global North America said of the wins: "Effies are a demonstration of great work leading to successful business results. Everyone wins. Clients get better sales. Geometry inspires shoppers to buy well. This notion underpins all we do and I'm incredibly proud of the teams that brought this success to fruition and our clients for buying productive work."

The eight awards were out of 20 total awarded to all entrants of the Shopper Marketing Effies. Shopper Marketing Effies honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase. These eight awards distinguish Geometry Global as the agency leader in the shopper and activation space and a leading agency overall in Effie wins.

The wins are reflected across the categories of multi-retailer rollout, new product/service introduction, awareness/trial and single-retailer program. Four of these wins were on behalf of Team Unilever Shopper, a bespoke team made up of eight WPP agencies including Geometry Global, Kantar Retail, Mindshare, Shopper2Buyer, Bravo, Barrows, Rockfish and Mirum Shopper. Winning campaigns included those for Dove, Dove Men + Care, Degree, Axe, Vaseline, Simple, Depend, Nestle, Cottonelle, Oreo, and FLONASE Allergy Relief.

The winning awards include:

  • Gold for "CVS Love Your Skin for Dove, Vaseline, Simple" (Unilever) in the category of Single-Retailer Program - Drugstores
  • Gold for "CVS Love Your Skin for Dove, Vaseline, Simple" (Unilever) in the category of Shopper Experience
  • Gold for "Play with OREO" (Mondelez International) in the category of Multi-Retailer Program
  • Silver for "Unilever Dry Spray Antiperspirant Launch" (Unilever) in the category of New Product/ Service Introduction
  • Bronze for "Cottonelle - Go Commando" (Kimberly-Clark) in the category of Awareness and Trial
  • Bronze for "Real Women of Depend" (Kimberly-Clark) in the category of Single-Retailer Program - Mass Merchants
  • Bronze for "Publix The Best Meals Happen At Home" (Unilever) in the category of Multi-Brand/Manufacturer Shopper Solution
  • Bronze for "Dollar General Frozen Merchandising Campaign" (Nestlé USA) in the category of Single-Retailer Program - Other
  • Participating agency: Gold for "FLONASE Allergy Relief Over-the-Counter Launch" (GSK) in the category of New Product/Service Introduction

About Geometry Global

Geometry Global, the world's largest and most international brand activation agency, drives conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. (NASDAQ: WPPGY).

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