SOURCE: GeoOp Limited

GeoOp Limited

October 30, 2013 15:00 ET

GeoOp, the Online and Mobile Job Management and Costing Software Provider for Global Trades and Services Businesses, Lists on the NZAX Today at $1.00 per Share

AUCKLAND, NZ--(Marketwired - Oct 30, 2013) - GeoOp Limited, the online mobile workforce management company empowering global trades and services businesses to create efficient business processes, today commences trading at 11.00am on the NZ Alternative Market (NZAX) at $1.00 per share and under the code 'GEO'. The listing will assist GeoOp to rapidly scale and carry out its global expansion strategies, particularly in Australia and the US.

GeoOp lets field staff throw away inefficient manual pen and paper-based systems in favour of smart phones and devices with real-time information and time efficient features. Any small business, from plumbers and electricians to IT technicians and health care workers, can use this mobile software to manage every part of their work -- from creating to viewing a job, to assigning and scheduling it, creating quotes, accessing parts lists, carrying out the job and completing the invoicing and payments process. GeoOp is typically targeting sole traders to small to medium sized businesses with up to 200 field staff. It runs on a software-as-a-service (SaaS) model at $20 per month per mobile user. GeoOp is available through the Apple App Store, Google Play and from the GeoOp website. Businesses sign up for a free 30 day trial and are operational with a few simple steps. The return on investment by using GeoOp is significant with no set-up or maintenance costs and automatic free updates.

Chief Executive Leanne Graham says that listing on the NZAX is a momentous day for GeoOp, which caps off an extraordinary year of growth for the company. "Our users have grown from 1,600 in January 2013 to 4,500 in September 2013. Our customers are truly global, with just over 55 per cent of our market in Australia, followed by 17 per cent in Northern America. We've employed 28 people this year and opened offices in Melbourne, Sydney and have staff in the UK and US. Our recent private share offering prior to listing was oversubscribed by more than three times and raised $10 million of new equity at $1.00 per share."

"What makes GeoOP a standout, is that it works in the field through to the office, it's easy to use and intuitive and is scalable. Listing on the NZAX is the next stage to give us the ability to drive the success of the company forward. We'll be raising our sales and marketing efforts and bringing on the right talent to help us capture the US and Australian markets as well as investing further in the technology development of GeoOp."

Mark Weldon, Chairman for GeoOp, emphasises GeoOp's opportunity for rapid growth, in particular in international markets. "The prevalence of smart phones and devices and fixed price data plans available to mobile workers means that, for the first time, there is an opportunity to bring simple, value-add software into the field for small and medium sized trades and services businesses. Before deep smartphone penetration, this was not possible. With 85 per cent of GeoOp's users already offshore, GeoOp has a very significant international growth opportunity in that it has the right team and right product to execute. Being listed is a key milestone and will allow further rapid integration with key channel partners in global markets, such as telcos and other cloud products that our customers also use."

About GeoOp Limited
GeoOp is a mobile solution for job costing and scheduling that aims to be a global leader in mobile job management for the trades and services sectors. Listed on the NZAX, the company has 4,500 paying users, including in the UK, US and Europe. The company was founded in 2009 and its headquarters and development base is in Auckland, New Zealand with offices in Sydney and Melbourne and staff in the UK and US.

Contact Information

  • For more information on this announcement please contact:

    Leanne Graham
    GeoOp Limited
    mobile: +64 27 242 8937
    email: Email Contact

    Nimita Morarji
    Serum PR
    mobile +64 21 950 058
    email: Email Contact