SOURCE: MillerCoors


February 01, 2010 10:38 ET

George Killian's Irish Red Helps St. Patrick's Day Revelers "Go Deliciously Irish"

St. Patrick's Day Promotion Gives Consumers Shot at Winning Home in Enniscorthy, Ireland, Birthplace of George Killian's Irish Red

CHICAGO, IL--(Marketwire - February 1, 2010) - In 1864 in Enniscorthy, Ireland, George Henry Lett brewed the first batch of a full-bodied, red-colored lager that would eventually become known as George Killian's Irish Red. More than 145 years later, this distinctive, delicious beer is still brewed in the tradition of the original family recipe. To celebrate its Irish roots during St. Patrick's Day, the brand is giving consumers a chance to win a home in Enniscorthy, Ireland, the birthplace of George Killian's Irish Red.

"I've enjoyed many memorable St. Patrick's Day celebrations throughout my 82 years, but I can only imagine the festive party that will be thrown this year by the lucky person who may win this grand prize," said George Killian Lett, great-grandson of the beer's founder. "I assure you, Enniscorthy, Ireland is a lovely place to live, and I vow to be a polite neighbor."

Now through March 17, Killian's bottles in specially marked packages will feature an entry code under each cap. Legal-drinking-age consumers can use the code to register at for the chance to win the Grand Prize: a home in Enniscorthy, Ireland (in the form of a check for $250,000). In addition, participating retail locations will distribute promotional cards featuring an entry code. For complete official rules and details on how to enter the "Deliciously Irish Sweepstakes" without purchase, visit

To celebrate this unique St. Patrick's Day promotion, George Killian's Irish Red is unveiling a Facebook page (, where fans can learn more about the promotion, view exclusive videos and share their love of this "Deliciously Irish" brew.

George Killian's distinctive ruby-red color comes from slow roasting caramel malts, which results in a surprisingly smooth, distinctively malty, clean, creamy lager -- perfect for St. Patrick's Day or any other day. More information is available at

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Contact Information