George at ASDA

George at ASDA

April 30, 2013 05:00 ET

George Shoppers Go Gaga for Latest Designer Collection

George G21 Talent graduate designs sell out on and in-store in minutes

220% uplift week on week

Lady Gaga snaps up graduate range for world tour

LONDON, UNITED KINGDOM--(Marketwired - April 30, 2013) -

Editors Note: There are two photos associated with this press release.

George at Asda's brand new fashion label G21 Talent, featuring designs from the next generation of British fashion talent has seen fashion-tastic sell-out results within minutes of going on sale.

Budding graduate designer Claire Acton, who was handpicked at Graduate Fashion Week 2012 launched her debut collection in George stores and on last month. The website reported a huge surge in visitors keen to snap up exclusive one-off items and an increase in sales of 220% week on week.

This is not the first time Claire's edgy designs caused a stir, previously catching the eye of fashion icon and superstar Lady Gaga. The pop star specifically requested Claire's GFW collection for her sell-out world tour!

Two standout pieces from the range include an eye print longline shirt and hair clip shift dress which both sold out immediately. Due to phenomenal demand the eye print shirt will be re-stocked online this week.

Spotted at Graduate Fashion Week by George, Claire Acton was recruited to become part of George's new label G21 Talent. Claire's five-piece collection was inspired by 1960's fashion that combines shape, colour and print with a specific focus on the face and hair.

Designed solely by graduates, the G21 Talent label is available in selected Asda stores nationwide but also internationally in George franchising stores in the Middle East and online across the UK and Europe at

George Brand Director Fiona Lambert said: "Claire's eye-catching G21 Talent collection has been an instant hit with our shoppers and has flown off the shelves, in store and on, since its launch. Her collection is perfect for anyone looking to add unique and original pieces to their wardrobes designed by the catwalk stars of the future and we will be launching a further three graduate collections this year in store and online."

G21 Talent collections can be found on and in selected George stores nationwide.

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