Digital Shelf Space Corp.
TSX VENTURE : DSS

Digital Shelf Space Corp.

April 21, 2011 08:30 ET

Georges St-Pierre's RUSHFIT DVD Workout Series on Display at the UFC® 129 Fan Expo

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 21, 2011) - Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS) is pleased to announce our GSP RUSHFIT Mixed Martial Arts ("MMA") inspired workout series will be on display at the UFC® Fan Expo™ at the Direct Energy Centre in Toronto, Ontario Canada on April 29th and 30th, 2011. The Fitness DVD series stars the Montreal-based MMA World Welterweight Champion Georges "RUSH" St-Pierre ("GSP").

GSP RUSHFIT will be on display at Booth No. 1518 on the convention floor. The workouts will be available for viewing right in the booth. Fans interested in purchasing the GSP RUSHFIT 8 Week Program will also receive a limited edition RUSHFIT poster signed by GSP himself.

"This MMA inspired fitness program captures the growing interest in the world's fastest growing sport and one of the hottest trends in fitness," said Jeff Sharpe. "MMA fighters are among the world's fittest athletes and GSP is at the top of the list." GSP RUSHFIT combines various MMA conditioning exercises, intense circuit style training and body weight training to help MMA fans build muscle, cut weight and get in shape.

Renowned fighter, Georges "RUSH" St-Pierre stars in each of the 6 workout DVDs. Each DVD workout will lead you through 5 tough MMA style circuits or "rounds":

  • Each circuit combines a series of highly efficient and powerful exercises.
  • Each circuit is broken down into five separate 5 minute rounds.
  • Each high intensity circuit is designed to burn calories, cut weight and build muscle.

Toronto, Canada will play host to the Ultimate Fighting Championship® (UFC®) event and UFC® Fan Expo on April 29th & 30th, 2011. Canadian, Georges St-Pierre headlines the fight card for a much talked about defense of his UFC® Welterweight title belt.

For more information on GSP RUSHFIT visit www.gsprushfit.com

UFC is a registered trademark of ZUFFA, LLC. Digital Shelf Space Corp. is not affiliated in anyway with ZUFFA, LLC.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our recently launched project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release includes statements about the anticipated results and benefits of consumer use of celebrity fitness products.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, expected results from the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space; actual results from the use of celebrity fitness products may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contact Information

  • Digital Shelf Space Corp.
    Dave Bogart
    VP Marketing and Business Development
    604-736-7977
    604-736-7944
    dave(at)digitalshelfspace.com
    www.digitalshelfspace.com

    Investor Cubed Inc.
    Investor Relations
    (647) 258-3311 or Toll Free: (888) 258-3323
    (416) 363-7977
    info(at)investor3.ca