SOURCE: PrecisionPoint Software

PrecisionPoint Software

April 11, 2011 08:00 ET

Georgia Construction Products, Inc. Selects PrecisionPoint Business Warehouse for Microsoft Dynamics AX™

Mid-Market Specialized Distributor Adopts Microsoft BI Suite Integrated With Dynamics AX ERP

ATLANTA, GA--(Marketwire - Apr 11, 2011) - Microsoft Convergence -- PrecisionPoint Software today announced that Georgia Construction Products, Inc. (GCP), based in Tucker, GA, has selected PrecisionPoint Business Warehouse for Dynamics AX to empower business users with advanced self-service analysis and reporting using the Microsoft Business Intelligence (BI) capabilities which come free with Office, SharePoint and SQL Server.

GCP President and CEO David Heusel chose Microsoft Dynamics AX in late 2009 to replace his legacy Synchronics Counterpoint accounting and warehouse system to position the 20-year old business for aggressive growth. As a former CFO and accountant, Heusel knew that Dynamics AX would provide a quantum leap in business process management compared to their old system. But like any ERP system, Dynamics AX is designed and tuned for transaction processing, not ad hoc reporting and analytics -- otherwise referred to as Business Intelligence (BI). GCP's goal with this project was twofold: first, keep overheads under control and second, gain the needed the ability to make agile business decisions in a competitive construction market hard hit by recession. With annual sales of under $20M, IT is outsourced. GCP chose to keep Dynamics AX almost completely "vanilla" with minimal modifications to the standard product. Any enhancements to AX have been made by purchasing third party add-ons. Similarly with BI, Heusel determined that he did not want to hire dedicated IT staff or consultants to write reports or design an in-house BI system using standard tools from Microsoft or other BI tool vendors.

GCP went live on Dynamics AX in April 2010 with the help of Sunrise Technology, a Winston-Salem, NC-based Gold Certified Dynamics AX partner. Heusel then spent the latter half of 2010 looking for a BI solution for Dynamics AX which required zero or little technical knowledge. "All of the BI solutions we looked at, from the default AX cubes to the cube accelerators from a number of vendors required significant BI design skills and many weeks of consulting effort to get going with just basic cubes," said David Heusel.

With the 2011 New Year came a renewed resolve to find a better solution which is when Heusel read about PrecisionPoint and made an enquiry on their website. "We knew there had to be something better out there and within days of contacting PrecisionPoint in early January, we were uploading our AX data to their support center and quickly had a custom demonstration over the web. With their custom demo we were able to see our data and were shown various reports that we had requested as well as example dashboards in SharePoint," Mr. Heusel added.

PrecisionPoint Software Founder and President Dr. Nigel Geary comments, "It's great to work with a mid-market company this size which really understands the value of BI. David had done his homework, studying all of the BI and reporting options available for Dynamics AX, and was able to tell us exactly what he wanted to see in the PrecisionPoint custom demonstration using GCP's own AX database. Unfortunately we see too many companies that buy simple reporting or BI solutions based on a standard product demonstration alone and then struggle for many months to implement the product in their own environments."

Heusel concluded with "Seeing a fully developed BI solution with our own data before we invested was the key factor in us believing that an out-of-the box solution was possible. Installing the live system has been pretty smooth sailing considering our outsourced IT service is hundreds of miles away in Florida. PrecisionPoint's Support made it painless and now monitors the server daily as part of their support service package."

Founded in 1991 GCP is a specialist distributor of building materials and equipment relating to coatings, sealants and finishes for masonry and concrete. It operates a warehouse facility of 47,000 square feet with just 25 employees in Tucker, GA. It supplies construction trade customers as a value added distributor and provides specialised training to customers in the products it carries.

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PrecisionPoint Software develops, markets and supports the world's most advanced BI solution for the ERP mid-market called PrecisionPoint Business Warehouse. Its products help Microsoft Dynamics AX and Dynamics NAV (formerly Axapta and Navision) customers and partners deliver self-service analysis and management reporting to business users across the enterprise to improve the speed and quality of decision making. PrecisionPoint products are offered on either purchase or term license subscription models as a Software + Service which includes a monitoring and support agreement.

PrecisionPoint customers in North America and Europe include AB Vista, Americana International, Basic Chemical Solutions, Boehringer-Ingelheim, BroadSoft, Chiltern Railways, Calor Gas, Costa Coffee, DC Thomson, Fitflop/Brand Slam, The Flakk Group, ICM, Inc., IHS, John West Foods, Koppers Europe, Lantmannen Unibake USA, Nille AS, State Garden, Inc., West Central, Inc. and Xaar plc.

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