SOURCE: Chick-fil-A

September 04, 2007 04:00 ET

Georgia's First In-Line Chick-fil-A Restaurant Concept Opening Sept. 6; New Kennesaw Location Is Only Third of Its Kind in the Country

Chick-fil-A President Dan Cathy to Help Award Free Chick-fil-A for a Year to the First 100 Adults in Line

KENNESAW, GA--(Marketwire - September 4, 2007) - Chick-fil-A, celebrating its 40th anniversary this year, will open its first in-line restaurant in Georgia on Sept. 6, giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning at the new restaurant in Kennesaw.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new restaurant at 600 Chastain Rd. at The Village at TownPark. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on Sept. 6 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

"Chick-fil-A's raving fans have turned our grand openings into overnight tailgate parties, often arriving 24 hours in advance with tents, TVs, sleeping bags, games, computers and other gear to spend the night," said Chick-fil-A Inc. President Dan Cathy, son of chain founder Truett Cathy, who will camp overnight with the crowd, something he has done at dozens of grand openings since 2003.

The new in-line Chick-fil-A restaurant in Kennesaw, which will feature a full dining room as well as drive-thru service, is the third of its kind in the country. The other two are located in Silver Spring, Md., and Raleigh, N.C. Additional in-line locations are slated to open this year in Dallas and Cherry Hill, N.J.

"We're excited about this new design which will enable us to better meet our customers' needs in areas where property is limited," said Cathy. "Kennesaw is an ideal market to introduce this concept in Georgia based on area demographics and our strong brand awareness."

The new restaurant concept incorporates Chick-fil-A's restaurant interior design that includes warmer colors, a variety of imported glass tiles and wood veneers. Chick-fil-A has added several other upgrades to the restaurant's dining look that will make the experience even more pleasurable and further separate it from its quick-service competitors.

The dining room design is specifically targeted to college and business customers, and incorporates several different seating areas to provide an upscale quick-service dining experience. They include a section of soft arm chairs, curved banquettes and dining counters, as well as more traditional booths and tables with chairs seating more than 120 customers.

Brad Roper, who lives less than five miles from the new restaurant, has been selected as the franchised Operator of the first in-line Chick-fil-A in Georgia. A Chick-fil-A operator for almost six years, Roper started working at Chick-fil-A at South Lake Mall when he was 15 years old. He later joined the chain's management development program, working at several locations before being selected to operate the drive-thru-only Chick-fil-A restaurant in Sandy Springs. He and his wife, Derain, have a son, Will, and are Partners in Education with his school, Nicholson Elementary. They are excited to open the first Chick-fil-A in their hometown.

"For 40 years, the Chick-fil-A legacy has grown to mean award-winning freshly prepared food and 'my pleasure' customer service," said Roper. "My team looks forward to continuing that tradition at our new location in Kennesaw."

The award-winning drive-thru service offers a convenient way for Chick-fil-A customers to get their freshly prepared food on the go. The new restaurant is open Monday through Saturday from 6 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

Consumers, who recently participated in Zagat's first fast food survey, scored Chick-fil-A the highest in the chicken restaurant category and also in the service category. QSR magazine released its 2006 scores for the Best Drive-Thru in America Survey with the Chick-fil-A chain's overall composite scores placing it in the lead -- making it four out of the past five years that the chain has earned top rankings.

Raving fans who camp out at a grand opening are after the original Chick-fil-A boneless breast of chicken sandwich, which Truett Cathy invented in his 24-hour Dwarf Grill® diner near Atlanta in the early 1960s. The sandwich, with its signature pickle slices, became so popular that Cathy opened his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967.

The opening launched Chick-fil-A, today the second-largest chicken restaurant chain in the country with 1,338 locations in 37 states and Washington, D.C.

About Chick-fil-A, Inc.

Atlanta-based Chick-fil-A, Inc., is the nation's second-largest quick-service chicken restaurant chain (based on sales). In 2006, Chick-fil-A produced record sales of $2.275 billion -- a 15.16 percent overall increase and an 8.52 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 39 years.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:
    Brenda Green
    Chick-fil-A, Inc.
    Email Contact
    404-765-8064
    404-272-9381 (cell)

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678-546-0494
    678-858-1325 (cell)