SOURCE: Business Review Australia

Business Review Australia

February 27, 2012 13:37 ET

German Restaurant, Brotzeit, First to Bring 'New Germany Experience' to Asia Featured in February's Edition of Business Review Australia

NORWICH, UNITED KINGDOM--(Marketwire - Feb 27, 2012) - Brotzeit is the world's first German franchised restaurant concept serving up traditional food in unconventional surroundings. Today the company has six outlets in the Asia Pacific with a further three in the pipeline. The first Brotzeit store opened its doors in VivoCity shopping centre, Singapore in 2006 and was a "smashing success right out of the gate," according to the company's Chief Executive Officer (CEO), Sean Flynn.

Brotzeit is the world's first German franchised restaurant concept, according to Flynn. "We are quite a departure from the traditional German restaurant," he says. "We have stayed away from old fashioned dark wood interiors and the stereotypical knick-knacks and lederhosen, opting for a more urban chic and contemporary look instead." The chain serves traditional Bavarian and Austrian food alongside original Paulaner beer, which is imported directly from Munich. This all helps to create what Flynn refers to as "the new Germany experience."

Flynn believes there are a number of reasons for the company's success. "Brotzeit has a lot of legs in terms of its attractiveness as an investment opportunity," he explains. "From a franchising perspective the revenue, cost model and profitability of the stores is very appealing. It is at the top of the industry in fact," he adds. Another key factor is that the segment has no organised competition, which is very unusual in franchising. "If you look at any other segment in the food and drink industry from pizzas and burgers to Greek and Italian cuisine they are each crowded with competition. German food simply isn't," Flynn agrees.

Read the full report for Brotzeit at: http://www.businessreviewaustralia.com/magazines/10311

About Brotzeit
Brotzeit is a Singapore-based German Bier Bar and Restaurant offering authentic Bavarian cuisine in a contemporary yet chic setting.

About Business Review Australia
Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the WDM Group.

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