SOURCE: Violin Memory, Inc.

Violin Memory, Inc.

May 04, 2016 06:00 ET

Germany's Biggest Hearing Aid Company, Kind, Selects Violin Memory Flash Storage Platform 7300 for Mission-Critical Applications

Kind Chooses High-Performance Flash With Low Latency to Improve Performance of Virtual Machines Across Europe

LONDON, UNITED KINGDOM--(Marketwired - May 04, 2016) - Violin Memory (NYSE: VMEM), a global pioneer of award-winning all-flash storage platform solutions for primary storage and active workloads, announced today that the largest hearing aid company in Germany, Kind, has selected the Violin Flash Storage Platform 7300 for its mission-critical systems -- replacing an incumbent NetApp system.

Kind, headquartered in Hannover, has more than 500 retail outlets across Germany and an additional 100 outlets across the rest of Europe. The company's storage environment needed to support its Microsoft Dynamics AX ERP system, mail archive, testing systems and thousands of virtual machines across the European continent.

The previous storage solution deployed by the Kind was making it increasingly difficult for retail stores across Europe to access systems because of low performance and high latency. For corporate security and efficiency reasons, in store administrative tasks utilize the corporate IT infrastructure, which relies upon virtual machines. As Kind has grown, the number of virtual machines they are running to perform tasks such as stock checking and accounting had increased to the point of causing the admin function to slow down significantly, directly impacting employee usability.

The company's priorities for storage, therefore, were to replace the hard disk legacy storage system with a high performance and low latency solution to enable the IT team to effectively manage thousands of virtual machines across Europe, and to enable dispersed Kind employees to access information quickly and easily. Their decision was to choose Violin's Flash Storage Platform, the industry leader in high performance and low latency.

Today, staff at Kind HQ are seeing radical acceleration of backend processes. Virtual machines now boot up after five seconds, rather than five minutes, which is having a hugely positive impact on staff satisfaction. The change is also impacting customer satisfaction because of the speed with which they can service their clients at their retail outlets.

Christian Emmrich, IT administrator at Kind, said: "We selected Violin Memory because we knew their flash technology is second to none, having been a happy customer of its 6000 series a few years ago. We therefore opted to replace our existing NetApp system, which came to the end of its life, with an all-Violin solution."

"For us to operate as a European-wide business, we need robust IT -- and Violin has helped us to become more efficient and agile with a flash storage infrastructure that we can rely on. Violin's support throughout the project so far has been excellent, and we're confident we have made the right choice with our flash partner. The benefits we have received more than justify the cost of flash storage."

Violin also helped Kind to reduce the amount of physical storage capacity needed for its systems, cutting 45 TB of data down to 7 TB -- a huge data reduction ratio of nearly 7:1 -- to minimise the cost of flash.

Carlo Wolf, EMEA VP at Violin Memory, added: "Since high performance and latency were high priorities for Kind, we wanted to ensure that Kind could achieve their performance SLAs within an investment envelope that made the decision to move to flash an easy one. Our deduplication and compression technology enabled Kind to reduce the amount of overall storage the company required, which also resulted in further opex savings."

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About Violin Memory

Business in a flash. Violin Memory, the industry pioneer in all-flash arrays, is the agile innovator, transforming the speed of business with enterprise-grade data services software on its leadership Flash Storage Platforms. Violin Concerto OS 7 delivers complete data protection and data reduction services and consistent high performance in a storage operating system fully integrated with Violin's patented Flash Fabric Architecture for cloud, enterprise and virtualised business and mission-critical storage applications. Violin Flash Storage Platforms are designed for primary storage applications at costs below traditional hard disk arrays and accelerate breakthrough capex and opex savings while helping customers build the next-generation data centre. Violin Flash Storage Platforms and all-flash arrays enhance business agility while revolutionising data centre economics. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. Visit Violin Memory at and follow us on Twitter @ViolinMemory.

Violin Memory forward-looking statement

This public announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding market and customer awareness of its products, the potential benefits that customers and others may realize as the result of using Violin Memory's products and services, the performance and capabilities of Violin Memory's products and services, and Violin Memory's business plans and strategy. There are a significant number of risks and uncertainties that could affect Violin Memory's business performance and financial results, including those set forth under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in Violin Memory's Quarterly Report on Form 10-Q for the second quarter of fiscal year 2016, which was filed with the U.S. Securities and Exchange Commission, and which is available on the Violin Memory's investor relations website at and on the SEC's website at All forward-looking statements in this public announcement are based on information available to Violin Memory as of the date hereof, and Violin Memory does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.

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