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March 18, 2008 13:01 ET

Get a Deep Insight Into The Future of Social Networks (Review Report)

LONDON, UNITED KINGDOM--(Marketwire - March 18, 2008) -

Reportlinker.com announces that a new market research report related to the Computing - Telecommunication industry is available in its catalogue.

The Future of Social Networks (Review Report)

Virtual communities & online social networking sites are providing a new, powerful, & extremely popular medium for human connection. In the near term, infrastructure providers, social network providers, & wireless players stand to profit largely.

Sizes and forecasts memberships and revenue for social networking through 2012 - Drills down into the fundamental drivers for social networking - Provides in-depth strategic analysis of all major stakeholders in the social networking market, from startups to multinational enterprises - Identifies underserved and potentially profitable regional markets.

Global social networking will grow rapidly in the near future but plateau by 2012.

The hothouse atmosphere of easy capital, media attention, and user curiosity which stimulates innovation will not be sustained indefinitely. All players must develop a two-pronged strategy to survive the extremes of heat and eventual chill which this market will undergo.

Social networking services must be prepared to absorb demand from countries they did not anticipate as lucrative markets for advertising.

Understand what makes a social networking service succeed or fail - Isolate strategic advantages in a highly volatile market - Gain insight into the core drivers of change across regions and demographics.

Overview 1

Catalyst 1

Summary 1

Methodology 1

Executive Summary 2

Introduction 2

The outlook for social networks (Market Focus) 2

Exploiting explosive growth & fostering opportunities in social networking (Strategy Focus) 2

Routes to reliability and user adherence in social networking (Technology Focus) 3

The future of social networks in North America (Databook) 3

The future of social networks in EMEA (Databook) 3

Table of Contents 5

Table of figures 6

Table of tables 7

The outlook for social networking (Market Focus) 8

Summary 8

Global growth in social networking will plateau in the next five years 8

Three distinct paths to success have emerged for social networking services 11

People-based sites 12

People-based sites - offline relationships 12

People-based sites - online relationships 13

Content-based sites 14

Special-interest sites 15

General success factors for social networks 16

Major enterprises have committed to social networking as a marketing channel 16

Building a presence in existing social networks 17

Leveraging brand to create social networking properties 17

Adding selected social networking components to existing web sites 17

A nascent value chain is emerging 18

Innovation will continue at a high pitch 18

Exploiting explosive growth & fostering opportunities in social networking (Strategy Focus) 20

SUMMARY 20

Social networking startups should isolate the fundamental need they intend to serve 21

People-oriented services: - offline friends 21

People-oriented services: - online friends 21

People-oriented services: crossing the line between offline and online friendships 22

Content-oriented services 22

Special interest services 22

Opening APIs 22

Social networking services should be prepared for a long tail of regional audiences 23

Search firms & media properties should maintain an aggressive acquisition strategy 28

Brands should decide whether to buy, build or partner in social networking 28

Technology providers should isolate elements in the value chain that they can own 29

Consultants and systems integrators should guide customers through a confusing and chaotic landscape 30

Routes to reliability & user adherence in social networking (Technology Focus) 31

Summary 31

Scalability and availability are critical issues for social networking services 31

Social networking service of all stripes should be preparing their mobile strategies 33

The ability to port content and contacts between non-competing social networking services 33

The future of social networks in North America (Databook) 35

Introduction 35

Social networking revenue & membership growth in North America 36

Social networking revenue & membership growth in Canada 37

Social networking revenue & membership growth in the US 38

The future of social networks in EMEA (Databook) 39

Introduction 39

Social networking revenue & membership growth in EMEA 40

Social networking revenue & membership growth in France 41

Social networking revenue & membership growth in Germany 42

Social networking revenue & membership growth in Italy 43

Social networking revenue & membership growth in Russia 44

Social networking revenue & membership growth in Spain 45

Social networking revenue & membership growth in the UK 46

Social networking revenue & membership growth in the rest of EMEA 47

APPENDIX 48

Definitions 48

Social network 48

Social networking service 48

Membership 48

Methodology 48

Further reading 48

Ask the analyst 48

Datamonitor consulting 49

Disclaimer 49

List of Tables

Table 1: Global social networking revenue, 2006-2012 9

Table 2: Global social networking memberships, 2006-2012 11

Table 3: Social networking revenue & membership growth in North America 36

Table 4: Social networking revenue & membership growth in Canada 37

Table 5: Social networking revenue & membership growth in the US 38

Table 6: Social networking revenue & membership growth in EMEA 40

Table 7: Social networking revenue & membership growth in France 41

Table 8: Social networking revenue & membership growth in Germany 42

Table 9: Social networking revenue & membership growth in Italy 43

Table 10: Social networking revenue & membership growth in Russia 44

Table 11: Social networking revenue & membership growth in Spain 45

Table 12: Social networking revenue & membership growth in the UK 46

Table 13: Social networking revenue & membership growth in the rest of EMEA 47

List of Figures

Figure 1: Global social networking revenue, 2006-2012 9

Figure 2: Global social networking memberships, 2006-2012 10

Figure 3: Social networking memberships in the United States, 2007 24

Figure 4: Social networking memberships in Taiwan, 2007 24

Figure 5: Social networking memberships in France, 2007 25

Figure 6: Social networking memberships in Belgium, 2007 25

Figure 7: Social networking memberships in Tunisia, 2007 26

Figure 8: Social networking memberships in Mexico, 2007 26

Figure 9: Social networking memberships in Colombia, 2007 27

Figure 10: Social networking memberships in Hong Kong, 2007 27

Figure 11: Three tier server model 32

Figure 12: Social networking revenue & membership growth in North America 36

Figure 13: Social networking revenue & membership growth in Canada 37

Figure 14: Social networking revenue & membership growth in the US 38

Figure 15: Social networking revenue & membership growth in EMEA 40

Figure 16: Social networking revenue & membership growth in France 41

Figure 17: Social networking revenue & membership growth in Germany 42

Figure 18: Social networking revenue & membership growth in Italy 43

Figure 19: Social networking revenue & membership growth in Russia 44

Figure 20: Social networking revenue & membership growth in Spain 45

Figure 21: Social networking revenue & membership growth in the UK 46

Figure 22: Social networking revenue & membership growth in the rest of EMEA 47

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