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March 10, 2008 14:15 ET

Get a Deep Insight Into the Retailing in China 2008: A Market Analysis

LONDON, UNITED KINGDOM--(Marketwire - March 10, 2008) - Reportlinker.com announces that a new market research report related to the Retailing industry is available in its catalogue.

Retailing in China 2008: A Market Analysis

This report covers the market for retailing in China. The report covers the following sectors:

- Department stores

- Supermarkets

- Specialist stores (including clothing and other non-food specialist stores)

- Petrol stations

- Franchise stores

- Convenience stores

- Warehouse clubs

- Furniture stores

- Others

Based upon our own calculations of what a realistic retail market size in China should be, between 2000 and 2007, China's total retail market grew 166.44% in current terms over the review period to RMB4.93trn - representing an annual average growth rate of 14.74%.

China's retail market has broadly opened-up to foreign involvement, now permitted by the government, but there are still restrictions on retailing of certain goods, notably books and other media, and most foreign retailers are finding it hard to make any profit. International companies have established numerous local partnerships over the years, many now being bought out by foreign parties eager to take full control of their Chinese operations. Meanwhile, Chinese companies are becoming increasingly competitive in response to the foreign entrants, often undercutting their competitors to the point of loss-making.

China's retail market continues to develop rapidly. New chain store networks and shopping malls are emerging outside the top three cities of Beijing, Guangzhou and Shanghai as retailers extend their reach to other first tier cities, and now many second- and third-tier cities. There is aggressive consolidation in the market, as larger operators swallow up smaller players, while there are equally significant numbers of failures, both retail companies and shopping malls.

China's retail market is expected to grow by about 34% between 2008 and 2012, to reach a total value of over RMB7.54trn.

This report also includes much discussion of what Access Asia considers to be the key issues for retailing in 2008, these being property prices, product prices and pay prices: the "Three Ps" as we have termed them. All the new regulations, along with the rising costs of operation anyway, and the wider macroeconomic issues, are all combining to push retailer costs up, while margins are continuing to be squeezed. 2008 will be a tough year for retailers in China, and narrow profit margins are going to tighten further as the impact of regulations, such as the new packaging laws, come into effect. Tougher times ahead in the Chinese retail market, perhaps, but all things are relative, and the market is still growing very fast, even if slower than before, and new markets are opening up in the interior provinces.

KEY REPORT FEATURES

This newly updated Access Asia report covers:

The total, regional and sector value for retail sales, including urban/rural and food/non-food splits, up to the end of 2007;

Statistical data on leading retailer market shares by sales in China up to 2006;

Market data for each key provincial and urban region, in terms both of volume retail trade and the value of the local economy, up to 2007;

Value forecast retail market, up to 2012;

Key current issues, and discursive analysis of the key factors affecting the market;

The domestic industry examined by key statistical indicators, including number of outlets, floorspace, staff number and turnover, by sector, by province and by key city;

Overview of China's demographics and macroeconomics.

INTRODUCTION

Report Coverage

China's Retail Statistics: A Cautionary Note

What Are The Problems With Chinese Retail Data?

What Does All This Mean Practically?

Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005

Other Relevant Reports from Access Asia

Abbreviations Used

Free Online Newsletter and Editorials

1 NATIONAL RETAIL MARKET

1.1 Overview

1.2 Chinese Retail Statistics: Problems with Methodology

1.2.1 Chinese Retail Statistics: A Quiet Admission

1.2.2 Chinese Retail Statistics: A Problem With Definitions

1.2.3 Chinese Retail Statistics: China's Private Sector Hidden

1.2.4 Chinese Retail Statistics: So, How Big is the Consumer Market?

1.2.5 Chinese Retail Statistics: The Mythical Chinese Middle Class

Table 1.1 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table 1.2 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table 1.3 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

1.3 Total Retail Market Size

1.3.1 Total Market Size: The Total Value of the Retail Market in China

Table 1.1 TOTAL RETAIL CURRENT MARKET VALUE, 2000-2007

Table 1.2 TOTAL RETAIL CONSTANT MARKET VALUE, 2000-2007

Economic Reforms

Developing the Domestic Market

The Spread of Organised Retail

1.3.2 Total Market Size: The Transport Gap

Transport Infrastructure Development & Investment

Table 1.3 TOTAL DISTANCE OF FREIGHT TRANSPORT ROUTES BY TYPE IN CHINA, 2000-2006

Table 1.4 TOTAL VOLUME OF FREIGHT CARRIED BY TRANSPORT TYPE IN CHINA, 2000-2006

Road Freight

Logistics Development

Warehouse Development

Pallets

Total Transport Distance

Table 1.5 TOTAL VOLUME OF PASSENGER TRANSPORT BY TYPE IN CHINA, 2000-2006

Average Transport Distance

Table 1.6 AVERAGE PER CAPITA PASSENGER TRANSPORT DISTANCES BY FORM OF TRANSPORT, 1997-2006

Vehicle Ownership

Table 1.7 PRIVATE VEHICLE OWNERSHIP IN CHINA BY TYPE, 2000-2006

1.4 Retailing in Context

1.4.1 Retailing in Context: The Health of the Economy

China Economic Overview

Table 1.8 URBAN, RURAL & TOTAL INCOME AND RETAIL SPENDING GROWTH, Q1-Q3, 2007

Property Prices Cause Concern

Table 1.9 RESIDENTIAL HOUSE PRICES, Q3 2007

Provincial Incomes

Table 1.10 AVERAGE MONTHLY WAGES IN SELECTED TIER-2 AND TIER-3 PROVINCES, 2007

White Collar Unemployment

Income Tax: Some Good News

How Big is China?

1.4.2 Retailing in Context: Macroeconomic Context

Table 1.11 RETAIL SALES AS A % OF GDP, 2001-2007

1.4.3 Retailing in Context: Retail Sales and Consumer Spending

Table 1.12 RETAIL SALES AS A % OF CONSUMER EXPENDITURE, 2001-2007

1.4.4 Retailing in Context: Sales by Habitation

Table 1.13 RETAIL SALES VALUE BY HABITATION, 2001-2007

Table 1.14 RETAIL SALES % BREAKDOWN BY HABITATION, 2001-2007

1.4.5 Retailing in Context: Retail Sales by Province

Map 1.1 PER CAPITA RETAIL SALES BY PROVINCE, 2007

Map 1.2 PER CAPITA RETAIL SALES BY PROVINCE, 2000

Table 1.15 TOTAL RETAIL SALES BY PROVINCE, 2001-2007

Table 1.16 PER CAPITA RETAIL SALES BY PROVINCE, 2000-2006

1.4.6 Retailing in Context: China's Leading Shoppers Only Spend US$5 A Day!

Table 1.17 US$ PER CAPITA RETAIL SALES BY TOP- MIDDLE- & BOTTOM-SCALES, 2001-2007

1.4.7 Retailing in Context: Leading Cities

Table 1.18 LEADING CITIES KEY ECONOMIC INDICATORS, 2006/2007

1.4.8 Retailing in Context: High Levels of Savings - Self-taxation?

Table 1.19 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2006

1.4.8 Retailing in Context: Consumer Spending Power

Table 1.20 URBAN AVERAGE EXPENDABLE INCOME, EXPENDITURE & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2001-2007

1.4.9 Retailing in Context: Healthcare

Healthcare Market Size

Table 1.21 GOVERNMENT HEALTHCARE SPENDING AS A % OF TOTAL GOVERNMENT SPENDING, 1997-2006

The Demographic Time-bomb

Private Health Insurance Uptake Low

Price Cuts, Corporate Battles & Piracy

Changes to the Healthcare System

1.4.10 Retailing in Context: Media & Entertainment

Cash for the Media

Music on the Download

Table 1.22 MOBILE MUSIC REVENUES IN CHINA, 2004-2015

China Adspend

Table 1.23 ADVERTISING SPEND ON ALL MEDIA IN CHINA, 2007

Movie Tourists

Flat Panel is the Future

Football Marketing May Get More Tricky

1.4.11 Retailing in Context: Technology, Internet & Mobile Phones

More Subscribers, Cheaper Phones

Table 1.24 TELECOMS USEAGE IN CHINA, 2006/Q3-2007

More Net Controls Demanded?

Table 1.25 TOTAL INTERNET USERS & AS % OF POPULATION IN CHINA, 2000/12-2007/06

Table 1.26 TOTAL INTERNET USERS % SPLIT BY GENDER IN CHINA, 2000/12-2007/06

Table 1.27 TOTAL WOMEN INTERNET USERS & AS % OF FEMALE POPULATION IN CHINA, 2000/12-2007/06

Social Networking China Style

Who is Making Money on the Chinese Net?

Table 1.28 AD REVENUES OF LISTED CHINESE INTERNET COMPANIES, 2006-2007

ZT Online - Free But Profitable

Online Lotteries

1.4.12 Retailing in Context: Tourism & Travel

China Miles

Holidays About Face

Fast Trains to China

The Future of Fun

America Opens Up to Chinese Tourists

1.5 Food and Non-Food Sales

1.5.1 Food and Non-Food Sales: Current Sales

Table 1.29 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2001-2007

1.5.2 Food and Non-Food Sales: Growth Rates

Table 1.30 % ANNUAL GROWTH OF THE MARKET FOR RETAILING IN CHINA BY FOOD AND NON-FOOD, 2001-2007

1.5.3 Food and Non-Food Sales: Urban and Rural Split

Chart 1.1: Urban & Rural Food & Non-food Retail Growth Compared, 2001-2007

Table 1.31 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2001-2007

1.6 Total Food Sales

1.6.1 Total Food Sales: Eating Out Versus Eating In

Table 1.32 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2001-2007

Table 1.33 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2001-2007

1.6.2 Total Food Sales: Retail Value Trends

Table 1.34 CURRENT VALUE OF FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.6.3 Total Food Sales: Value Growth

Table 1.35 CURRENT VALUE GROWTH OF TOTAL FOOD SALES BY PRODUCT CATEGORY, 2001-2007

1.6.4 Total Food Sales: Breakdown by Type

Table 1.36 % BREAKDOWN OF CURRENT VALUE TOTAL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.7 Urban Food Sales

1.7.1 Urban Food Sales: Value Trends

Chart 1.2: Urban Food Sector Retail Growth Compared, 2001-2007

Table 1.37 URBAN FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2001-2007

1.7.2 Urban Food Sales: Percentage Breakdown

Table 1.38 PERCENTAGE BREAKDOWN OF URBAN FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.8 Rural Food Sales

1.8.1 Rural Food Sales: Value Trends

Chart 1.3: Rural Food Sector Retail Growth Compared, 2001-2007

Table 1.39 VALUE OF RURAL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2001-2007

1.8.2 Rural Food Sales: Percentage Breakdown

Table 1.40 % BREAKDOWN OF CURRENT VALUE RURAL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.9 Total Non-Food Sales

1.9.1 Total Non-Food Sales: Value Trends

Chart 1.4: Total Non-food Sector Retail Growth Compared, 2001-2007

Table 1.41 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2001-2007

1.9.2 Total Non-Food Sales: Fashion and Beauty

Retailing - Coming Attractions

Face Cream Plus

Beauty Shows Make Comeback

Beauty Chains

China Style Trends 2008

Cosmetics Sector Looks to Sub-Divide

1.9.3 Total Non-Food Sales: Percentage Breakdown

Table 1.42 % BREAKDOWN OF CURRENT VALUE NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.10 Urban Non-Food Sales

1.10.1 Urban Non-Food Sales: Value Trends

Chart 1.5: Urban Non-food Sector Retail Growth Compared, 2001-2007

Table 1.43 URBAN NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.10.2 Urban Non-Food Sales: Percentage Breakdown

Table 1.44 % BREAKDOWN OF CURRENT VALUE URBAN NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.10.3 Urban Non-Food Sales: Ownership of Major Durable Goods

Table 1.45 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2006

Table 1.46 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2006

1.11 Rural Non-Food Sales

1.11.1 Rural Non-Food Sales: Current Value Trends

Chart 1.6: Rural Non-food Sector Retail Growth Compared, 2001-2007

Table 1.47 RURAL NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.11.2 Rural Non-Food Sales: Percentage Breakdown

Table 1.48 % BREAKDOWN OF RURAL NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.11.3 Rural Non-Food Sales: Ownership of Major Durable Goods

Table 1.49 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2006

Table 1.50 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2006

1.12 Leading Retailers

1.12.1 Leading Retailers: Leading Listed Retailers' Turnover

Table 1.51 CHINA'S LEADING LISTED RETAILERS BY TURNOVER, 2002-2006

1.12.2 Leading Retailers: Leading Listed Retailers' Profit

Table 1.52 CHINA'S LEADING LISTED RETAILERS BY PROFIT, 2002-2006

1.12.3 Leading Retailers: Leading Listed Retailers' Profitability

Table 1.53 CHINA'S LEADING LISTED RETAILERS BY PROFIT % SHARE OF TURNOVER, 2002-2006

1.12.4 Leading Retailers: Leading Listed Retailers' Turnover Growth

Table 1.54 CHINA'S LEADING LISTED RETAILERS BY % ANNUAL TURNOVER GROWTH, 2002-2006

1.12.5 Leading Retailers: Leading Listed Retailers' Profit Growth

Table 1.55 CHINA'S LEADING LISTED RETAILERS BY % ANNUAL PROFIT GROWTH, 2002-2006

1.12.6 Leading Retailers: Leading Listed Retailers' Share of Total Retail

Table 1.56 CHINA'S LEADING LISTED RETAILERS % SHARE OF TOTAL RETAIL SALES IN CHINA, 2002-2006

1.12.7 Leading Retailers: Top 25 Chainstore Retailers' Turnover & Stores

Table 1.57 CHINA'S TOP-25 CHAIN-STORE RETAILERS, 2004-2006

Table 1.58 CHINA'S TOP-25 CHAIN-STORE RETAILERS SHARE OF TOTAL RETAIL SALES, 2004-2006

1.12.8 Leading Retailers: Comparing Opinions

Table 1.59 CHINA'S TOP-20 RETAILERS, 2007

Chart 1.7: China's Leading Retailers 2006/2007

1.12.9 Leading Retailers: Leading Foreign-invested Retailers

Table 1.60 COMPARISON OF CHINA'S 10 LEADING FOREIGN-INVESTED RETAIL CHAINS, 2004-2006

Chart 1.8: China's Leading Foreign Retailers 2004-2007

Table 1.61 CHINA'S TOP FOREIGN RETAILERS, 2007

1.12.10 Leading Retailers: 25 Leading Supermarket Chains Sales & Outlets

Table 1.62 CHINA'S 25 LEADING CHAIN-STORE SUPERMARKET RETAILERS, RANKED BY TURNOVER, WITH OUTLETS, 2004-2006

Chart 1.9: China's Leading Grocery Retailers 2004-2007

Table 1.63 CHINA'S TOP GROCERY RETAILERS, 2007

1.12.11 Leading Retailers: 25 Leading Supermarket Chains' Average Sales Per Outlet

Table 1.64 CHINA'S 25 LEADING CHAIN-STORE SUPERMARKET RETAILERS BY AVERAGE TURNOVER PER OUTLET, 2004-2007

1.12.12 Leading Retailers: Leading DIY & Furniture Chain Store Sales

Table 1.65 5 LEADING DIY & FURNITURE STORE CHAINS RANKED BY SALES TURNOVER, 2002-2006

1.12.13 Leading Retailers: Leading DIY & Furniture Chain Store Outlets

Table 1.66 10 LEADING DIY & FURNITURE STORE CHAINS NUMBER OF OUTLETS, 2002-2007

1.12.14 Leading Retailers: Leading DIY & Furniture Chain Store Average Sales Per Outlet

Table 1.67 5 LEADING DIY & FURNITURE STORE CHAINS AVERAGE SALES REVENUE PER OUTLET, 2002-2005

1.12.15 Leading Retailers: Leading Pharmacy Chains Sales & Outlets

Table 1.68 CHINA'S 10 LEADING CHAIN-STORE PHARMACIES BY TURNOVER & OUTLETS, 2005/2006

1.12.16 Leading Retailers: Leading Pharmacy Chains Average Sales Per Outlet

Table 1.69 CHINA'S 10 LEADING CHAIN-STORE PHARMACIES BY AVERAGE TURNOVER PER OUTLET, 2004-2005

1.13 Retail Prices

1.13.1 Prices: Retail Price Indices

Table 1.70 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004-2007

Table 1.71 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2007(i)

1.14 Outlook

1.14.1 Outlook: Forecast Trends

Year of the Rat: Initiative & Leadership

Costs of Operation

Costs of Legislation

Consumer Thrift

Company Competition

Inflation

The Income Gap

Urbanisation

Pollution

Other Issues

1.14.2 Outlook: Total Market Size

Table 1.72 FORECAST TOTAL CONSTANT VALUE RETAIL SALES, 2008-2012

1.14.3 Outlook: Food/Non -food & Urban/Rural Values

Table 1.73 FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2008-2012

1.14.4 Outlook: Food/Non -food & Urban/Rural Shares

Table 1.74 % BREAKDOWN OF FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2008-2012

1.14.5 Outlook: Growth Rates

Table 1.75 ANNUAL GROWTH RATES FOR FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2008-2012

1.15 Current Issues

1.15.1 Current Issues: 2008 - Property, Pay & Prices (The "Three Ps")

Property Prices

Pay Prices

Product Prices

1.15.2 Current Issues: Packaging: Dealing with massive amounts of waste

1.15.3 Current Issues: Fat Food: Facing an obesity epidemic

1.15.4 Current Issues: Dangerous Food: Eating poison

1.15.5 Current Issues: Going Green: The positive approach

1.15.6 Current Issues: Genetically Modified (GM) Food: The genie in the bottle

1.15.7 Current Issues: Vegetarianism: Consumers vote with their feet

1.15.8 Current Issues: Health Drinks

1.15.9 Current Issues: Social & Cultural Trends

Author-Driven Magazines

Heavy Metal China

Manners Matter

Scandals

English Language TV

Banned in 2008

1.15.10 Current Issues: Foreign Wholesale Involvement

1.16 Seasonal Retail Trends

1.16.1 Seasonal Retail Trends: National Day

Table 1.76 ANNUAL NATIONAL HOLIDAYS

1.16.2 Seasonal Retail Trends: Chinese New Year

1.16.3 Seasonal Retail Trends: Christmas

1.16.4 Seasonal Retail Trends: May Holiday

1.16.5 Seasonal Retail Trends: Children's Day

1.16.6 Seasonal Retail Trends: Other National Holidays and Festivals

1.16.7 Seasonal Retail Trends: Seasonality & Climate

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Retailing in China 2008: A Market Analysis

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