Rogers Cable Communications Inc.

Rogers Cable Communications Inc.

April 18, 2009 09:00 ET

Get all of Saturday's UFC® Action With Rogers on Demand

Catch-up or re-live the excitement on your schedule beginning Monday

TORONTO, ONTARIO--(Marketwire - April 18, 2009) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Rogers Cable Communications Inc. today announced the launch of UFC® On Demand to digital cable customers in Ontario, New Brunswick and Newfoundland. As part of its commitment to bring the most sports to its customers, Rogers is expanding the availability of UFC beyond single Pay-Per-View events, to a more robust library of content featuring a mix of free and a la carte programming including fights within 48 hours of airing live.

"UFC has seen a boom in popularity in recent years, with a fan base of millions around the globe," said David Purdy, Vice President and General Manager for Television, Rogers Cable. "We've seen viewership of UFC steadily increase since we first aired a fight, and the appetite continues to grow. Given the surge in interest in this thrilling sport, we knew we had to deliver more to our customers and help educate the next generation of fans."

"Through Rogers UFC on Demand, Canadian fight fans can get more access to UFC fighters and UFC content," said Dana White, UFC President. "We are excited to make UFC on Demand available through Rogers. Canada has always been supportive of our sport and it is home to some of the most passionate UFC fans in the world."

The UFC On Demand library is available on channel 100 and consists of three dedicated zones: UFC® Free Zone™, UFC® Fight Zone™ and UFC® Event Zone™. Details regarding each tier of content can be found below:

UFC® Free Zone™:

- Previews of next Live Event (Champion vs Challenger; Feature Fighters)

- UFC Athlete Profiles

- UFC Techniques

- Over 60 minutes of free content

UFC® Fight Zone™: (Library fights $2.99)

- Packaged fights include highlights of the Champion or Challenger from the upcoming Main Event and Feature fights

UFC® Event Zone™: (Prices ranging from $4.99-$44.99)

- Most recent Pay-Per-View event can be purchased up to a month after the live broadcast

- Past UFC Events

- UFC DVD specials

Since its launch in 2005, usage of the Rogers On Demand service has more than doubled, growing from 50 million views in 2005 to over 100 million views in 2008. The Rogers On Demand library offers a wide variety of programming from Hollywood movies, primetime television, television entertainment, music, fitness, sports, Karaoke on Demand, Bollywood and children's programming. Content partners include Universal Studios, Warner Brothers, Paramount, Sony Pictures/Columbia Tri-Star, Disney, MGM and Canadian distributors such as Alliance Films and Maple Pictures. As well as programming from Citytv, Canwest, CTV, CBC, OMNI, MuchMusic, MTV etc., etc. Rogers also offers Subscription Video On Demand (SVOD) services from leading networks such as The Movie Network, MPix, Superchannel, National Geographic, Food Network, HGTV and Treehouse.

For more information about Rogers On Demand, visit www.rogers.com/ondemand

About Rogers Cable:

Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. Rogers Cable's advanced digital two-way network passes approximately 3.5 million homes in Ontario, New Brunswick and Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable pioneered high speed Internet access and now 45% of homes passed by its cable networks are Internet customers while 68% of its basic cable customers subscribe to Rogers' Hi-Speed Internet service. With 67% digital penetration, Rogers Cable offers a leading selection of High Definition TV programming, a complete array of Rogers On Demand services (including Video on Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting channels), and an extensive line-up of sports and multicultural programming. Rogers Cable now offers home telephone service (voice-over-cable) to approximately 95% of its cable territory and, combined with its circuit switched telephony subscribers, has over 1 million local telephony customers. Rogers Cable is a national provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses. In addition it operates over 450 Rogers Retail stores.

Additional information on Rogers is available at www.rogers.com.

About The Ultimate Fighting Championship®

The Ultimate Fighting Championship® is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC and affiliated entities in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners

For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com or UFCEspanol.com. All bouts live and subject to change.

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