NOW Magazine

NOW Magazine

February 09, 2011 09:01 ET

Get Back to Where You Once Belonged

TORONTO, ONTARIO--(Marketwire - Feb. 9, 2011) - Where were you on September 10th, 1981? We know where Alice Klein and Michael Hollett were – they were releasing the very first issue of NOW Magazine, Canada's largest alternative magazine, out of a small apartment-cum-office above a shoe store on Danforth Avenue.

Fast forward almost 30 years, and with the advent of modern technology, allows you the opportunity to get back to where you once belonged with every single back issue of NOW Magazine archived in one place and completely searchable for what you're looking for.

The hair, the covers, the articles, the advertisements, the bands…did we mention the HAIR?

Alice Klein, Editor / CEO of NOW Magazine says, "The new, searchable archives are a fast and fun way to dip a cup into Toronto's fascinating social, cultural and political legacy and in these strange, fast-paced times, we need access to the richness of our own past more than ever."

Michael Hollett, Editor / Publisher of NOW Magazine says, ""Who knew when we launched NOW Magazine back in 1981 that, 30 years later, we would be able to give our readers the chance to look back on line - on a computer no less - at every single issue NOW has ever printed? What a journey, what a trip – we invite everyone to visit and check out this archival treasure. Because the Archives will be searchable, we know people will have a few laughs as they take a trip down memory lane, (hopefully) remember a few concerts, the first Pride parade, the early years of TIFF – the memories are endless and the archives of NOW Magazine will take you back in time. Roughly 30 years, 52 weeks a year, 1,560 issues of NOW Magazine archived in one place – amazing!"

Check it out at

NOW Magazine is available every Thursday from over 2,300 free racks and boxes across the GTA, every day online at and on iPad.

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