SOURCE: Action Products International, Inc.

March 12, 2008 09:30 ET

Get Creative for National Craft Month With Curiosity Kits

Popular Action Products Brand Encourages Fun and Creativity

ORLANDO, FL--(Marketwire - March 12, 2008) - March is National Craft Month and Curiosity Kits® wants to help children and parents celebrate. Curiosity Kits enrich children's lives with meaningful, fun activities that inspire exploration, independence and creative thinking just as they have for more than twenty years.

"Curiosity is the driving human instinct that propels healthy creative growth. Hands-on experiences are the way we learn and create memories. For twenty years Curiosity Kits has developed experiences that enable children to have amazing multi-sensory experiences in arts, sciences, world culture and make believe," said Ron Kaplan, CEO of Action Products (NASDAQ: APII), the company behind Curiosity Kits. "With each kit, we present topics and content in a way that kids can engage, have fun and explore themselves and their world."

"With over 20 new Curiosity Kit products this year, we want to stimulate young minds by combining fun and imagination with ingenuity and application," said Steve Pike, vice president of sales and marketing of Action Products International, Inc. "We believe these are the best activity kits on the market today. They provide hours of fun and a quality educational experience."

Three of the most popular Curiosity Kits are:

The Curiosity Kits Piñata Fiesta Series features three of the most adorable piñata designs ever. The Piñata Fiesta Dinosaur, Piñata Fiesta Elephant, and Piñata Fiesta Pig start the fun right out of the box. Decorate yours with the included stickers, paint it with five vibrant designer colors and then, fill it with the supplied toy figures or your very own treats and treasures for a one of a kind party centerpiece.

The Curiosity Kits Swirl Master makes an art masterpiece in an instant with different results every time! Display your finished paintings or use for stationary and scrapbooks.

Get kids spinning with the Curiosity Kits Pottery Wheel! Every detail has been included. The kit has a foot pedal for speed control, six colors of paint, two lbs. of clay, cutting/sculpting tools, with complete instructions on how to throw and mold bowls and vases. The compact dimensions of the electrically operated wheel let kids use it anywhere they like, and it even runs on batteries if a plug isn't handy (AC adapter, included, or 8 C batteries, not included.)

About Action Products International, Inc.

Action Products International, Inc. is a global manufacturer and distributor of brand-focused educational toys. Headquartered in Orlando, Florida, the Company's product line includes premium wooden toys, action figures, play-sets and activity kits that emphasize educational fun within the themes of arts and crafts, nature and science. In business for over thirty years, the Company's products are distributed and sold by more than two thousand retail stores in the US, Canada and the UK. For more information about the Action Products International, Inc., please visit our website at

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Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

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