SOURCE: California Milk Processor Board

California Milk Processor Board

January 03, 2011 12:01 ET


Celebrity Yoga and Spin Instructor Brings Balance to Your New Year

SAN CLEMENTE, CA--(Marketwire - January 3, 2011) - After indulging in all the holiday temptations, we often forget to tend to our diet and exercise. So there's no better time than now to GET FIT WITH GOT MILK?. Just in time for the New Year, the California Milk Processor Board (CMPB), the creator of GOT MILK?, has teamed up with fitness author and celebrity instructor Kimberly Fowler, founder of YAS Fitness Centers in Southern California, to help Californians maintain balance and achieve their New Year health goals. In the CMPB's fitness and nutrition blog,, Fowler provides the right tools and advice to make your resolution come true in 2011.

"A healthy body is one that merges both the right exercises with the right foods," says Fowler, author of The No OM Zone, a no-nonsense guide to yoga that aims to remove the mystery and intimidation out of the practice. "Yoga is all about balance and milk is an integral part of a balanced diet. With nine essential nutrients, protein, calcium and Vitamin D, low-fat or nonfat, milk is essential to maintain lean muscle mass and strong bones."

By joining, users can get FREE nutrition and fitness advice from registered dietitians and certified personal trainers. In this website, users will also find tips from Fowler on how to incorporate yoga in their daily lives for balance, strength and flexibility. As an added bonus, active members have a chance to win $2,500 by submitting a short essay describing how milk helped them attain their health and fitness goals.

"This program is giving participants a chance to get involved in a community that has the same interests and aspirations to be healthy and fit," says Steve James, executive director of the CMPB. "Fowler is a great partner in getting our message across the Golden State. She knows first-hand how milk works to help the body before and after exercise." A study in the International Journal of Sports Nutrition and Exercise Metabolism shows that chocolate milk competes effectively with commercial sports drinks when taken 30 minutes after practice. Its combination of calcium, protein and carbohydrates replenishes the muscles, making it Fowler's favorite drink after her intense workouts.

Along with incorporating milk as part of a diet to maintain healthy weight, Fowler and the Dairy Council of California outline four principles to live by for a healthy New Year:

1) Start small. Little changes can lead to big results. Resist that second serving of food. Cut down the number of sweets you eat daily. Bake foods instead of frying them. Same goes for exercise. Start by doing two to three yoga poses, spending about 10 minutes a day. With time and practice, you will be able to do more advanced poses or practice yoga for a longer period of time.

2) Include...Not Exclude! The more variety you include on your plate, the more likely you are to get the vitamins and nutrients your body needs. Try incorporating more fruits, vegetables, low-fat milk and dairy products, lean proteins such as salmon and chicken breast and whole grains like brown rice in your meals as much as possible.

3) You Don't Need a Studio or a Gym. You can practice yoga anywhere. Find a place that allows for relaxation. The park, for example, is an ideal place to do yoga. It's airy, close to nature and has lots of space. For those who prefer doing yoga at home, practicing in your bedroom before bed could help you get a better night's sleep.

4) Erase the guilt! Stop defining food as "good" or "bad." Remember, all foods can be incorporated into a healthy eating plan. As long as "treats" like cookies and cakes are consumed in "moderation," there's nothing wrong with a small reward from time to time.

These fitness and nutrition tips are more important than ever as health risks such as obesity and diabetes continue to rise. In its series "Where America Stands," CBS News reports that two-thirds or about 190 million Americans are overweight or obese. For more tips on nutrition and exercise and complete contest rules for a chance at winning $2,500 with GET FIT WITH GOT MILK?, visit Contest ends Feb. 11, 2011.

About Kimberly Fowler
Kimberly Fowler is not your typical yogi. "Irreverent" is how CNN's Dr. Sanjay Gupta described her approach to yoga, declaring her fun and unpretentious classes "the new face of yoga." Since the 2001 opening of her first YAS Fitness Center in Venice, Calif. and launching her Yoga for Athletes® DVD, Fowler has regularly shaken up the yoga and fitness worlds with fresh, innovative, and no-nonsense workouts for everyone from elite athletes to, well, everyone. Fowler knows a thing or two about hurdles: As a 20-something lawyer, she was diagnosed with brain cancer and battled back from her death sentence to return to competition as an elite triathlete, crediting yoga as central to her recovery and comeback. Fowler's YAS Fitness Centers now operate across California and are opening across the country. Her first book The No OM Zone: No Chanting, No Granola, No Sanskrit, published by Rodale Books, is a no-nonsense guide to yoga, continuing Fowler's mission to take the mystery and intimidation out of yoga.

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at and The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.