SOURCE: Essence Photo & Video

July 10, 2008 12:00 ET

Get Quality "Real-Time" Wedding Photos With Essence Photography and Video

SCHAUMBURG, IL--(Marketwire - July 10, 2008) - If you're planning a Chicago wedding, you just got a new option for recording your big day in style: Essence Photography and Video. They offer Chicago wedding photography that is professional with a contemporary eye. Essence Photography staff will capture great un-staged, spontaneous wedding photos that will impress and surprise for years to come.

A "new school" in wedding photography

Essence Chicago wedding photographers are trained in the "photojournalism" school of photography that is more and more replacing traditional staged photography. They focus on improvised shots, which capture the spontaneous moments of joy and love. Brides and grooms in the 21st century are favoring heart-melting candid photos of wedding participants in full swing as opposed to saccharine shots of carefully grouped wedding parties and families.

Essence customers can skip the hassle of being "grouped together," told how to stand, where to pose, and when to smile. Instead, they take advantage of skilled photographers who can get capture photos using the natural flow of the wedding.

That's not to say that traditional staged photography won't be used at all: an Essence Chicago wedding photographer will still be amenable to including the vital party pics and family photos where staging may be necessary, but they won't rely on the traditional method as a crutch: if you want truly great wedding pictures, your photographer needs to know how to "get out there" and get those shots, which is where the photojournalistic style comes in.

Essence has packed their site with examples of great un-posed photos, and it's not hard to imagine how the kinds of skills photojournalists use in daily news collection can be immensely useful at a wedding. From the bouquet toss, to the cake cutting, to those special moments when a photographer senses a 'sea change' at a reception, the skills of Essence photographers will get those well-composed candid shots of wedding participants in their emotional glory into a customer's wedding book.

Special Offers

Good un-staged picture skills aren't the only reason to go with Essence: the company is offering new customers a bundle of free stuff, from digital negatives to proof books, to fit into the bottom line of financial wedding planning. As an additional incentive, Essence takes great care to assure that a no-show photographer won't be one of the things on the bride or groom's nerves the day of, or the day before. Take a look at the Essence 'blog' to see how Essence participates in helping out when independent Chicago wedding photographers bail, saving the day for distraught brides who've been taken for a ride by fly-by-night photography shops.

See all this and more at the web site at http://www.essencepv.com: download pricing packages and view examples of the thrilling photos Essence staff members get at each function they're invited to for an idea of how brides and grooms can enjoy the fruits of their expertise in years to come.

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