SOURCE: Godfrey

Godfrey, integrated business-to-business marketing communications

November 04, 2009 13:16 ET

Get Ready for the Recovery Now: Godfrey Offers B2B Marketers a Checklist

LANCASTER, PA--(Marketwire - November 4, 2009) - Godfrey, a nationally ranked business-to-business marketing communications agency, is offering a free white paper titled "Prepare for the Recovery: A B2B Checklist" urging a shift in focus from marketing in a downturn to marketing for success in the recovery.

The checklist spans integrated marketing communications from brand equity to search to strategic media programs, and highlights changes in the B2B marketing landscape that have been accelerated by the recession.

The B2B media landscape and audiences themselves have changed, reasons Russ Green, Godfrey VP and director of account service. "Given this changed landscape, it makes sense to look at your company, your competitors and your markets, and make some fundamental decisions about what you need to change in key areas of your marketing strategy and programs to take advantage of the opportunities ahead," Green notes.

Marketers can use the Godfrey B2B checklist to assess key marketing initiatives affected by the recession, and consider what new and creative steps may be taken to ensure marketing programs are ready for the recovery. B2B marketing research, public relations, social media, direct and mobile marketing, and analytics are some of other areas covered.

In addition to this latest offering, some 50 white papers on B2B marketing and communications topics are available from Godfrey by clicking here.

About Godfrey

Godfrey is a Web-centric, business-to-business integrated marketing communications company. The agency offers research, strategic consulting, brand management, advertising, public relations, digital marketing solutions, lead management, measurement and the ability to implement cutting-edge technologies. For more information about the spectrum of services Godfrey offers, please visit the company Web site at

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