SOURCE: Get Satisfaction

Get Satisfaction

October 12, 2012 15:39 ET

Get Satisfaction Discusses How to Drive More Revenue From Your Social Marketing Strategy at 2012 Pivot Conference

Noted Industry Event Provides Backdrop for Panel Discussion on Evolving Role of Social in Customer Experience and Engagement

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - Oct 12, 2012) - 2012 PIVOT CONFERENCE - Get Satisfaction today announced CEO Wendy Lea will take part in a panel at the 2012 Pivot Conference on October 15. The panel discussion, titled "Customer Service Is Not Marketing, But It Should Be," provides thought-provoking perspectives on the intersection of social and the customer experience, and how it is shaping a new mode of effective marketing. Lea will also host a workshop at the event on October 16 titled "Drive More Revenue from Your Social Strategy." In the workshop, she will unveil findings from recent consumer research, and their implications for marketers as they develop their social strategies.

Moderated by industry analyst Brian Solis, the panel "Customer Service Is Not Marketing, But It Should Be" delves into the topic of customer service as the "true heart of social," where social customer touch points present new opportunities for shaping the customer experience. Get Satisfaction's Lea will be joined by fellow panelists Frank Eliason from Citibank and Vala Afshar from Enterasys Networks to explore how the lines between inbound and outbound marketing are becoming blurred, resulting in effective conversation that scales a customer-powered marketing effort.

Lea will also host a Pivot Conference workshop on October 16 titled "Drive More Revenue from Your Social Strategy." During the workshop, she will highlight recent research that illustrates how leveraging the second generation of social -- that is, moving beyond simply gathering "Fans," "Followers" and "Friends" to truly getting insight about these people and what motivates them -- can have a major impact on a company's social strategy. Specifically, the research points to key findings around how consumers want to engage with brands when making purchase decisions and four unique market segments that are helping drive this shift to "Social 2.0."

Held October 15-16 in New York City, the 2012 Pivot Conference brings together today's marketing leaders who recognize the game-changing power of the plugged-in social consumer, and provides the ideal platform to demonstrate Get Satisfaction's insight and thought leadership in a hot market. Click here for details on additional Get Satisfaction participation around the 2012 Pivot Conference. Please click here for more information on the 2012 Pivot Conference or to register for the event.

WHAT:  
"Customer Service Is Not Marketing, But It Should Be"
Panel Discussion With Wendy Lea, CEO, Get Satisfaction
Held October 15 at 3:55 p.m. in the Main Hall

"Drive More Revenue from Your Social Strategy"
Workshop Hosted by Wendy Lea, CEO, Get Satisfaction
Held October 16 at 12:15 p.m. - Fourth Floor - 401-402

WHEN:
Monday, October 15-16, 2012

WHERE: 
2012 Pivot Conference
Crowne Plaza Times Square Manhattan Hotel
New York City

About Get Satisfaction
Get Satisfaction is the leading customer engagement platform powering 65,000 customer communities to help companies of all sizes build better relationships with their customers. Get Satisfaction is used by industry leaders such as Flipboard, Intuit, Kellogg's, Microsoft, and Sonos for social marketing, support, product feedback, and commerce solutions. Engage with your customers anywhere they are: on your website, Facebook brand page, via organic search, and on mobile devices. For a free trial, visit www.getsatisfaction.com.

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