SOURCE: Get Satisfaction

Get Satisfaction

March 25, 2015 09:00 ET

Get Satisfaction Offers Enhanced Gamification for Its Community Platform to Reward Community Members for Greater Participation

Homestead, Extreme Networks, and SPS Commerce Already Seeing Significant Increases in Community Engagement

SAN FRANCISCO, CA--(Marketwired - Mar 25, 2015) - Get Satisfaction announced general availability of a new gamification module for its online community platform. An innovative way of recognizing and rewarding members for online behaviors, gamification is perfectly suited for increasing participation in customer communities. Designed for business users, the gamification module -- which gives enterprises an easy-to-use mechanism for increasing community engagement -- is yet another example of Get Satisfaction's commitment to delivering the fastest time to value when it comes to its customer communities. Numerous companies, including Blackbaud, Blue Jeans Network, Homestead, Hootsuite, Extreme Networks, SPS Commerce, and Telstra are already seeing measurable increases in community contributions by their members, champions, community managers, and employees.

Get Satisfaction's new gamification module recognizes and rewards community members for desired actions in a community -- such as answering a question, sharing a best practice, suggesting an idea, or writing a product or service review. With this new option, companies can track members' contributions, award badges to active individuals, and showcase the most prolific contributors, making it easy for companies to identify their greatest advocates and cultivate those relationships.

"Gamification is remarkably effective at motivating individuals to take action in an online community," said Rahul Sachdev, CEO of Get Satisfaction. "It galvanizes everyone to contribute more and offers a built-in multiplier effect for valuable community engagement."

The new gamification module can be easily configured to accelerate a company's specific goals for its community. In a customer support community, gamification increases peer-to-peer support. In communities with innovation as a driver, gamification increases the volume of user-generated ideas. And in communities with a marketing charter, gamification delivers better referrals. Companies can configure and activate the gamification module within minutes.

Gamified Customers Already Seeing Significantly Higher Engagement
A number of customers are already leveraging Get Satisfaction's gamification module in their communities, including Blackbaud, Blue Jeans Network, Extreme Networks, Homestead, Hootsuite, SPS Commerce, and Telstra. Early results are striking with customers seeing community participation levels increase as much as 78% in just a matter of weeks.

  • Homestead, a leader in web site creation, marketing and hosting, hosts a Get Satisfaction community for 27,000+ members. "With gamification, we see customers helping each other at a higher rate than before," said Drew Nicholas, Social Media Specialist for Homestead.
  • Extreme Networks, which provides high-performance, open networking innovations, hosts a community of 1,600+ members. "The addition of gamification has made it easy to see who our champions really are. It gives the community a fun, transparent way to show appreciation for our most helpful users," said Drew Claybrook, Community Manager for Extreme Networks. 
  • SPS Commerce, a retail cloud service platform provider, has an active community of 1,800+ members. "At SPS Commerce, the gamification feature has proven its value with increased end user engagement. Beyond this, we have had a good time competing internally," said Jordan Skillman, Support Center Lead for SPS Commerce.

Get Satisfaction's gamification module is generally available to its base of 1,000+ global customers. Watch a video on gamification to learn more.

About the Get Satisfaction Community Platform
The Get Satisfaction community platform makes it easy for businesses to dramatically increase user engagement, with gamification and badging as well as moderation and curation tools. It allows consumers to find communities from wherever they happen to be -- a search engine, a Facebook page, a software application, or a mobile device. With the platform, business decision-makers can analyze community performance and capture insights by tracking visits, users, page views, conversations, user sentiment, and more. 

About Get Satisfaction
Based in San Francisco, Get Satisfaction provides an online community platform connecting companies with customers to foster relationships that unlock new value for both sides. Companies of all sizes and industries -- from General Electric, P&G, ADP, and Sonos to Hootsuite, SugarCRM, and SoundCloud -- rely on Get Satisfaction to deliver online communities that modernize customer support, accelerate sales, differentiate their brand, and inspire new innovations. Get Satisfaction's community platform offers the fastest time to value for companies ready to embrace the way today's customers want to engage.

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