SOURCE: Get Satisfaction

Get Satisfaction

October 30, 2013 11:00 ET

Get Satisfaction's Community Experience Ignites Customer Conversations to Enhance Collaboration for TechSmith

Newest Version of Get Satisfaction's Community Platform Enables Companies to Engage in Deeper More Relevant Conversations With Their Customers

SAN FRANCISCO, CA--(Marketwired - Oct 30, 2013) - Get Satisfaction, a community platform for creating engaging customer experiences, today announced the general availability of its redesigned community solution. Its new community platform helps customer-centered companies, such as client TechSmith, promote deeper customer engagement and gather voice-of-customer insights.

"By providing the foundation for customer-first companies to build, innovate and differentiate by engaging their customers in real and meaningful conversations, Get Satisfaction is leading customer interaction into a new era," said Wendy Lea, CEO, Get Satisfaction.

Get Satisfaction reimagined its platform to fuel conversations that engage customers. Features include: a new community home page organized around conversations, re-vamped customer profiles to focus on the actual people engaging in the community, conversation pages optimized for content discovery, redesigned category pages to provide customer collaboration spaces, and advanced private and invite-only messaging capabilities. With as many as 30 percent of visitors currently reaching customer communities via mobile devices, the new community experience uses Responsive Web Design to seamlessly adapt to smartphone, tablet, and desktop displays.

TechSmith, a long time Get Satisfaction customer, uses their community to support its social customer experience for users of their screen capture and recording software products. They put Get Satisfaction's new community application in place during the beta program to further capitalize on the more than 15,000 customer conversations ignited from within their community.

"It's easy to say you're a 'listening company' and that you value what your customers are saying," commented Daniel Foster, social media strategist at TechSmith. "But at TechSmith, we want to show our customers how much we value them by being actively engaged in the conversations and issues that matter most to them. We've been doing this through our Get Satisfaction-powered customer community since 2010, but with the rollout of the redesigned community experience, we're able to engage our customers in even more meaningful and seamless ways. This helps our customers share feedback with each other, but it also helps TechSmith get deeper insight into what our customers and prospects want in the most efficient way."

With the redesigned Get Satisfaction community experience, TechSmith reported they are able to more readily tap their customers for rich, relevant feedback, which has enhanced their collaboration with customers, better fueled their product innovation process, and accelerated their time-to-market. In addition, the community provides a new level of customer service and support, serving as a knowledge base of support content optimized for natural search.

"TechSmith truly exemplifies a company that catalyzes customer collaboration to drive product innovation," added Lea. "We're excited to offer TechSmith more tools to help them energize their customer community and fuel their company growth."

Availability
As of today, the new community experience powered by Get Satisfaction is available to all existing customers and prospects. For more information, please visit: www.getsatisfaction.com.

About Get Satisfaction
Get Satisfaction helps customer-centric organizations engage millions of consumers in meaningful conversations about their products and services, every day. The Get Satisfaction community platform transforms these conversations into powerful customer-generated marketing content and insights, enabling businesses to create differentiated customer experiences, acquire more customers and bring new innovations to market. Headquartered in San Francisco, Calif., Get Satisfaction's customers include Citrix, HootSuite, Intuit, and Kellogg's.

Start a conversation with your customers today: www.getsatisfaction.com.