AUSTIN, TX--(Marketwired - Sep 29, 2015) - Get Smart Content, a leading website personalization platform, today announced that it has released an integration with the Marketo platform. Through Get Smart Content's connection, B2B marketers can easily support marketing automation efforts by extending the audience's personalized experience to the website.
Get Smart Content is now listed on Marketo LaunchPoint™, the most complete ecosystem of marketing solutions including some of the world's most innovative, best-of-breed providers. These solutions span all areas of marketing including analytics, big data, content marketing, events, webinars, lead data, lifecycle marketing, online ads & campaigns, sales tools, and social media.
The integration of Marketo and Get Smart Content accelerates the buyer's journey by ensuring that each interaction with a prospect or customers is personal and relevant. With access to all fields available in the Marketo platform -- including CRM data -- B2B marketers can complement lead nurture campaigns on their website by aligning relevant content to targeted audiences based on persona, program engagement, sales stage, lead score, and more.
"B2B marketers have been challenged to improve site engagement throughout the entire buyer's journey," said Jim Eustace, founder and CEO of Get Smart Content. "With the Marketo integration, marketers will be able to leverage their websites to engage customers and prospects to the fullest extent. Smart Content allows B2B marketers to use anonymous behavioral data -- like previous site engagement, referring URL, geolocation, and keywords -- and known marketing automation data to offer the most relevant product information to prospects and promote upsell offers to existing customers."
"Marketo is committed to an open platform so that our customers have the ability to choose the best marketing technology solutions for their businesses," said Lou Pelosi, Senior Director LaunchPoint at Marketo. "We're excited to have Get Smart Content join LaunchPoint to help marketers build long-term relationships with their customers."
To learn more and get started, visit www.GetSmartContent.com.
About Get Smart Content
Get Smart Content is a leading multi-channel personalization platform that enables marketers to segment online audiences and target them throughout the buyer's journey. The company offers three primary products: Smart Content, Intelligence and Connections. Smart Content provides a user-friendly administrative interface to design campaigns that deliver the right content to the right person at the right time. Intelligence helps marketers turn their website and marketing data into insights by identifying top-performing content sequences, roadblocks and untapped potential to reach new customers. Connections is a suite of integrations with other marketing technologies -- content management systems, web analytics, marketing automation platforms, customer relationship management solutions, third-party data providers and more -- to fully enable cross-channel personalization. To learn more, visit www.GetSmartContent.com.
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 450 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,100 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.