SOURCE: Sony Europe

Sony Europe

January 05, 2011 20:30 ET

Get the Best Shot With Easy-to-Use New Cyber-shot™ Cameras by Sony

New Models Offer Advanced Features at Affordable Prices

LAS VEGAS, NV--(Marketwire - January 5, 2011) - (CES BOOTH #14200) -- Innovation, style and advanced technology come together at a compelling price with the newest Cyber-shot™ Sony digital camera range.

Light, compact and easy to use, the Cyber-shot™ W510, W530 and W570 feature Sweep Panorama, plus Intelligent Auto mode that automatically adjusts settings for great results in any shooting situation. Simple operation of all cameras is enhanced by an improved In-Camera Guide for helpful on-screen advice without the need to leaf through paper instruction manuals.

The acclaimed Cyber-shot™ T-series Sony digital camera combines powerful imaging features with ultra-slim, desirable looks. Boasting a large 7.5cm (3-inch) LCD touch screen, the Cyber-shot™ T110 features a 16.1-megapixel CCD sensor, Sweep Panorama and 720p HD movie capture.

Sony also introduces the compact high-zoom Cyber-shot™ H70 that offers a 16.1-megapixel CCD sensor. A 25mm wide angle lens with powerful 10x optical zoom is complemented by Sweep Panorama feature, 720p HD movie recording and Optical SteadyShot.

Also sporting a 16.1-megapixel CCD sensor, the compact, colourful Cyber-shot™ J10 Sony digital camera features a generous 4GB memory to store all your shots, plus a handy USB arm that stows neatly inside the camera. Connect to any PC and on-board PMB Portable software launches for quick uploads to image sharing sites and social networks. The J10 also features Sweep Panorama and Intelligent Auto.

Innovative Sweep Panorama Technology
Featured on all new models, Sweep Panorama™ makes it beautifully easy to capture extra-wide scenes, from landscapes and tall buildings to large groups of people. Just press the shutter button and sweep the camera: Cyber-shot™ automatically stitches together a seamless burst of images to create one stunning panoramic photo.

All new Cyber-shot™ Sony digital camera models are compatible with the latest range of premium-quality SDHC cards by Sony. The perfect partner for your Cyber-shot™, they're also a great match for SD/SDHC-compatible cameras, camcorders and devices from other manufacturers. The affordable Essential Series and value-added Experience Series are joined by the flagship Expert Series (Class 10) for photo users who demand class-leading capacity and transfer speeds.

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "α" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

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