Make Poverty History

Make Poverty History

June 11, 2008 13:10 ET

Get to the Point, Canada

And finish what you started

Attention: Arts/Entertainment Editor, Assignment Editor, City Editor, News Editor, Government/Political Affairs Editor TORONTO, ONTARIO / PRESS RELEASE --(Marketwire - June 11, 2008) - With the escalating food crisis triggering increased civil unrest and human suffering, the fight against global poverty, a flashpoint for social and political instability, is taking on new urgency. "Get to the Point," a new ad campaign unveiled last night by Make Poverty History, encourages Canadians to hold our government to its word by setting a timetable to reach the UN aid target of 0.7% of our national economy. Canada can lead the world in fighting global poverty simply by honouring a promise it's already made.

Part of a programme of action leading up to the July G8 Summit in Japan, Make Poverty History's "Get to the Point" ad campaign features top Canadian celebrities, including Feist, Sarah McLachlan, Jann Arden, Chantal Kreviazuk, Suzie McNeil, K-OS, Billy Talent, George Stroumboulopoulos, Tom Cochrane, Sam Roberts, and Gord Downie. Ad agency Taxi created the PSA's on a pro bono basis.

"We're at a critical juncture in the battle against global poverty," says Gerry Garr, Chair of the Make Poverty History campaign. "If every nation that has promised to sign onto the .7 campaign follows through on its word, we can stave off a much larger global disaster that many experts think will come our way if we don't act now."

The .7 per cent solution is uniquely Canadian. In fact, it was the Pearson Commission lead by Canada's then Prime Minister in 1969 that rallied world governments around a specific plan to fight global poverty. The Pearson Commission Report suggested that developed nations contribute 0.7 per cent of their GNP. Much of the developed world signed on. So did Canada. That promise has been repeated throughout the decades by many nations, including Canada - and while many others have reached this target or are well on their way - Canada is one of the laggards that has not delivered.

Make Poverty History is supported by a wide cross-section of charities, trade unions, faith groups, students, academics, literary, artistic and sports leaders. It is part of a more than 100 country international campaign called the Global Call to Action Against Poverty.

Internationally it is supported by hundreds of organizations and by well known individuals such as Desmond Tutu, Brad Pitt, Bono and Bob Geldof. In Canada, prominent Canadians including Stephen Lewis, Sarah McLachlan, Steve Nash, Mary Walsh and John Polanyi have all endorsed the campaign.

Make Poverty History campaigns for more and better aid, for trade justice, to cancel the debt, and to end child poverty in Canada.


Note to editors: B-roll, art available.
/For further information: /or to arrange for an interview, please contact:

Susan McLennan
Babble On Communications
Ph: (416) 699-1846
Cell: (416) 568-5974

Deborah Keegan
Babble On Communications
Ph: (416) 691-5168
cell: (416) 525-5177


Contact Information

  • Susan McLennan, Babble On Communications
    Primary Phone: 416-699-1846
    Secondary Phone: 416-568-5974