SOURCE: Total Luxury Group, Inc.

December 10, 2007 15:29 ET

Get Your Pony On; Nostalgic Pony Brand Featured in Major Publications

NEW YORK, NY--(Marketwire - December 10, 2007) - In the past few months there has been a serious buzz generated around the re-introduction of PONY footwear, apparel and accessories. The brand was recently featured in top publications including ESPN the Magazine, Sports Illustrated, SLAM, Snowboard Magazine, and Complex, which gave the upcoming 08' Pony sneaker line rave reviews. In fact, Complex, ( awarded the Pony Trifecta its "Kicks of the Day" and selected the Limited Edition Darryl Dawkins Uptowns as the featured shoes for the Complex Holiday Gift Guide. Similarly, in the December and upcoming January issues of SLAM magazine, PONY received a number of editorial hits, and in Snowboard Magazine, Pony's collaboration with Sean Neff, was named as the Year's best.

"Pony International is doing an excellent job of increasing the brands visibility. As we are starting to see increased promotion of the new PONY products, the media as well as the public appear to be embracing the new direction of the brand," explained Total Luxury Group, Inc. (PINKSHEETS: TLEI) COO Janon Costley, whose subsidiary, IAG, has been given the task of launching the Pony men's and women's apparel collections.

Pony's Q1 2008 collection will mark the beginning of a full fledged return of the PONY brand to the sporting and lifestyle world.

In August 2007, Total Luxury Group, Inc. was awarded the exclusive license for certain apparel categories. Pursuant to the terms of the license, IAG is developing a full line of apparel that will complement three core categories: PERFORM, PLAY and VINTAGE. The VINTAGE collection will mark the return to Pony's roots with classic styling and iconic silhouettes. The PERFORMANCE collection is named for its dedication to creating high quality products for the sporting world and PLAY offers the best of worlds by combining clean aesthetics with subtle performance cues.

"We understand the heritage and tradition of the Pony brand and we are creating a unique new collection of Pony apparel that incorporates authentic sports styling with high-quality fabrics. Priced affordably with a unique variety of details, trims and applications that bridge the gap between Pony's storied past and current industry trends and technical developments," explains Costley.


In connection with the rich tradition of the Pony brand, SLAM Magazine is running a contest where contestants need to name three NBA players who wore Pony footwear. To cast your entry, log onto and click on Pony Contest. Three lucky winners will receive three pairs of Pony sneakers.

About Pony

Pony was founded in 1972 and quickly became one the most distinctive sports brands in the world. Among the many athletes who wore Pony shoes were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson, and Tracy Austin. Pony is a designer, distributor, and marketer of high performance and casual athletic footwear and apparel for men, women, and children utilizing the tagline "All Time."

About Total Luxury Group, Inc.

Total Luxury Group, Inc. ("TLEI") currently holds numerous worldwide distributorship agreements for fashion makers. TLEI also has an aggressive strategy for the acquisition of companies that have a proven management team and desirable products or services.

In July of 2006, Total Luxury Group, Inc. acquired International Apparel Group, Inc., an apparel holding company. Through this subsidiary Total Luxury Group, Inc. engages in the manufacture and sale of apparel to retailers and distributors worldwide through licensing and/or distribution agreements with the following brands: Huk-A-Poo, Omage and Y Brands, which holds the licenses for Y Chrome and Type-Y. The company has also had private label development programs with Converse, Inc. and Randy Moss Clothing.

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