SOURCE: Getfugu

February 19, 2010 15:56 ET

Getfugu Featured on BIA/Kelsey Blog Discussing Current State of Mobile Industry and Review of Development Progress

WEST HOLLYWOOD, CA--(Marketwire - February 19, 2010) -  Getfugu, Inc. ( (OTCBB: GFGU), the next generation mobile search tool, announced today that its "See It, Say It, Get It" mobile search technology is featured on BIA/Kelsey website subsequent to an interview of Rich Jenkins by Michael Boland regarding the current state of development at Getfugu.

Boland reports, "The app, currently in beta for iPhone, Blackberry and Android, allows users to speak or take pictures of search inputs. But unlike the broader search of Google voice and visual Google search, this is built mostly around brands. This allows the company to have a more focused user experience, and one that taps into greater commercial intent. It also differs from general search in that it directly feeds users the brand information in its database, instead of landing them on a '10 blue links' results page. The company also has an eye on the local space. In addition to reaching brand advertisers, it sees the mobile device's location capabilities as a natural fit for SMB advertisers. This could include direct sales resources (both internal and via partners), to tackle this massive but elusive segment. Next steps also include streamlining the clock speed of voice and visual search results, and to integrate a UGC feature for users to add brand logos it doesn't have. It will also continue to build the app for every major smart phone platform (including the new Windows Phone 7) and J2me."

"The interview covered the state of the industry and state of progress at Getfugu," said Co-Founder Rich Jenkins. "We all agree the mobile search industry is in its infancy, yet even at this point it demonstrates the potential to become the largest, most significant search segment ever. The technologies involved and user experience are continuing to evolve and consumers are showing an increased propensity to the use their mobile phones as a source of information and ultimately a purchase tool. The segment can grow beyond enormous."

Michael Boland is the program director for BIA/Kelsey's Mobile Local Media practice, a frequent speaker and organizer at top industry conferences including BIA/Kelsey events, Search Engine Strategies and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Search Engine Watch and Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes.

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About Getfugu

Getfugu, Inc.'s revolutionary "See It, Say It, Get It" technology is the first carrier agnostic, platform agnostic mobile search platform. Getfugu will change the way people access the web with their mobile phones. It is designed to facilitate and encourage users by integrating the mobile phone's core strengths -- image, voice and location recognition -- into a single customizable application. Additionally, Getfugu offers the only mobile ecommerce platform available worldwide today. The Getfugu platform will soon be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide.

For more information on Getfugu, please visit our website at:

Forward-Looking Statements

Except for statements of historical fact, the matters discussed above are forward looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, intense competition, and difficulty in developing, exploiting and protecting proprietary technologies; as well as additional risks factors discussed in the reports filed by the company with the Securities and Exchange Commission, which are available on its website at Except as required by law, the company undertakes no obligation to update any information.

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