SOURCE: GetFugu, Inc.

Getfugu, Inc.

June 17, 2009 10:29 ET

Getfugu Partners With Interpublic's Emerging Media Lab to Introduce Mobile Search Technology to the World's Top Brands

SAN FRANCISCO, CA--(Marketwire - June 17, 2009) - Getfugu, Inc. (OTCBB: GFGU), the next generation mobile search tool, has entered into a strategic partnership with Interpublic's (IPG) Emerging Media Lab, a leading center for consumer research, to give the Lab's popular brands and agency partners exclusive, first-mover rights to Getfugu's technology.

IPG's Emerging Media Lab, a Los Angeles-based facility that keeps top brands ahead of the latest tech trends that are shaping consumer behavior, will give its clients and agencies the first opportunity to scout Getfugu's mobile technology by conducting a series of focus groups, testing the products and compiling reviews of Getfugu's applications. The research will give Getfugu real life feedback and puts the tools in front of premier advertiser brands to support the company's launch this fall. Getfugu is in consideration to be part of Greenhaus, the Mediabrands program launched in April.

Getfugu's new mobile search tool enables consumers to experience the Internet on cellular phones in an entirely new way by offering four unique services including:

See It, vision recognition (ARL)
Say It, voice recognition (VRL)
Find It, location recognition (GRL)
Get It, Hot-Spotting

"We are thrilled to be working with Interpublic's Emerging Media Lab, a renowned, reputable and forward-thinking consumer brand testing facility," said Bernard Stolar, CEO of Getfugu, and former Game Evangelist at Google. "This partnership exemplifies Getfugu's goal to deliver the best, and quality assured, mobile search tool when we launch this fall. The Lab's top brands will now have access to the hottest mobile technology at a real life, interactive facility and we are looking forward to the feedback on the product and its unique tools."

"Getfugu's mobile search technology will add a dynamic and unique asset to our Mobile Immersion Center here at the Lab. Getfugu brings the consumer experience and valuable technology that enables purchasing goods and services on a mobile device into an environment that will give our agencies and their brands premium access to this innovative technology. It gives us the opportunity to work with an outstanding platform supported by an actionable business model," said Jorge Chediak, VP, Director of Planning & Development, IPG Emerging Media Lab.

The Emerging Media Lab works with the world's leading advertising agencies and marketing services companies, including Initiative, Universal McCann, DraftFCB, GolinHarris International and Weber Shandwick. IPG's Emerging Media Lab is a technology think tank, which has helped over 4,000 marketers drive successful digital initiatives for today's hottest trends and technologies. Since its launch in 2006, the IPG Emerging Media Lab has educated marketers within the IPG family and beyond.

In recent months, Getfugu, under the leadership and vision of CEO Bernard Stolar, has been assembling a roster of esteemed talent for its executive management and its board. Since joining Getfugu, Stolar, who is former Game Evangelist at Google, has appointed Internet search pioneer and Ask Jeeves ( founder David Warthen as the company's CTO. Additionally, Stolar has also named Beth Doherty as Vice President of Network Sales, bringing in more than 20 years of experience in the high tech and entertainment software industries with senior positions at companies including THQ Wireless, Acclaim Entertainment and Sony Computer Entertainment America Inc. (SCEA).

Recently, Getfugu added entertainment industry veteran and Telepictures Corporation founder Michael Jay Solomon to its Board of Directors. Michael Jay Solomon is an entertainment industry veteran and past President of Lorimar Telepictures and Warner Bros. International Television. Solomon was credited as being the creator of television syndication and brings years of international experience at marketing and content distribution to the company. Mr. Solomon is currently a principal of Shanghai Media Group Broadband (SMGBB) which streams Chinese language broadcast networks from China onto the Internet; Solomon has an exclusive contract with Shanghai Media Group for the next ten years. Thus far, twenty channels have been launched in China and nine outside of China. Getfugu anticipates a nationwide / worldwide launch in Fall 2009; for further information please visit

About The Interpublic Emerging Media Lab

The Interpublic Emerging Media Lab opened in February 2006 and provides all agencies and marketers with a physical and virtual space in which to experience the trends and technologies that are shaping the consumer media experience, today and into the future. A center for marketing innovation located in Los Angeles, the Lab provides consultation and solution recommendations for the latest in broadband, wireless and emerging media for a global client roster. The Lab facilitates emerging media "upfronts" and exclusive partnerships with companies like Joost and TiVo for its agencies and clients. Since its launch, the Lab has expanded its executive team, opened social media and consumer generated content practices and added a blog to its extranet called The Future of Media

About Getfugu:

Getfugu, Inc. is the first technology architect to provide a carrier agnostic, platform agnostic mobile search platform. GetFugu will change the way people access the web with their mobile phones. It is designed to encourage use of its applications by simply integrating the mobile phones' core strengths (image recognition, voice recognition, location recognition) into a single customizable application. Additionally, GetFugu offers the only mobile hot-spotting ecommerce platform available worldwide today. The GetFugu platform will be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide.

Cautionary Statement Concerning Forward-Looking Statements: This news release contains both historical and forward-looking statements. All statements which are not statements of historical fact are, or may be deemed to be, forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934. These forward-looking statements are not based on historical facts, but rather reflect the Company's current expectations concerning future results and events. Similarly, statements that describe the Company's objectives, plans or goals are or may be forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors that are difficult to predict and which may cause the actual results, performance or achievements of the Company to be different from any future results, performance and achievements expressed or implied by these statements. These risks include among other risks, the factors described in the Company's news releases and filings with the Securities and Exchange Commission, including but not limited to the Company's 10K Annual Report and quarterly report. The forward-looking statements included in this document are made only as of the date of this document, and, under section 27A of the Securities Act and section 21E of the Exchange Act, the Company does not have any obligation to publicly update any forward-looking statements to reflect subsequent events or circumstances.

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