SOURCE: GetJar Networks Ltd.

November 20, 2008 00:24 ET

GetJar's Visual Bookmarks Make WAP Sites as Sticky as Mobile Apps

LONDON--(Marketwire - November 20, 2008) - Consumers are enthusiastically enhancing their mobile phones by downloading applications, which appear as icons on the phone's 'home screen.' Meanwhile WAP sites (websites optimized for phones) are left out in the cold because a WAP site has no application to download. It is just a browser link, which means that no icon sits on the phone's home screen, and so the WAP site doesn't receive the same sticky user attention as a downloaded app. GetJar (www.getjar.com), the world's most popular destination for mobile application downloads, is changing this -- and boosting traffic to hundreds of WAP sites -- with its free Visual Bookmark service for WAP publishers.

Visual Bookmarks are tiny applications that sit on the phone's home screen and, when launched, open a specific mobile web page using the phone's built-in browser. Through a free, self-service system available to any WAP-site owner, GetJar automatically creates Visual Bookmarks for all major platforms (Java, Symbian Series 60, UIQ, Windows Mobile, BlackBerry). This gives WAP sites the same phone home screen visibility as phone apps, and at no cost. WAP publishers need only specify their site's URL and upload a graphic.

Consumers download these Visual Bookmarks from GetJar, instantly adding a handy shortcut to a favorite mobile website. For WAP publishers, a Visual Bookmark can ensure that their site reserves a prominent spot on a consumer's handset in the form of a familiar icon, driving adoption and usage. Research conducted by GetJar shows that visitors who have discovered mobile sites through a Visual Bookmark are four to eight times more likely to return to these sites, compared to those who discovered sites via conventional online references such as search engines, SMS messages, ad banners, or WAP text links.

One mobile web portal currently using GetJar's free Visual Bookmark service with great success is Vuclip, a mobile video search and delivery service. "At Vuclip, we want to reduce barriers to entry for consumers using the mobile web, and bring video content to as many mobile devices as possible," said Ashwin Puri, VP of business development & marketing at Vuclip. "The GetJar Visual Bookmark service enables us to drive distribution globally across the more than 2,500 devices we currently support. We have found that consumers using the GetJar Visual Bookmark come back to Vuclip almost eight times more frequently than an average mobile web user."

"Our goal with our free Visual Bookmark service is to boost downloads and usage for mobile web publishers and application developers," said Ilja Laurs, founder and CEO of GetJar. "A Visual Bookmark drives far more traffic to a mobile site than sending URLs in SMS or relying on the user to bookmark the URL. It bridges the technical gap between entering the URL and going to the site -- something that's easy on a PC, but hard on a mobile phone. A Visual Bookmark makes mobile sites stickier, and Vuclip's experience proves that it works."

Creating a Visual Bookmark is easy

To create a free Visual Bookmark, a mobile application developer first opens a free account on GetJar, then adds the web address, an eye-catching graphic icon, and a description of the service. Within 24 hours, GetJar develops a set of Visual Bookmarks for that web address, compatible with Java, Symbian Series 60, UIQ, BlackBerry, and Windows Mobile phones. GetJar also creates a special web address on GetJar for the Visual Bookmark, from which consumers can download it. GetJar creates Visual Bookmarks at no charge for the owner of any mobile-compatible website or web application. Once installed an a mobile phone as an icon, a Visual Bookmark resides on the phone's display in the same area as other downloaded applications.

About Vuclip

Vuclip is the most widely used mobile video search portal in the world, and the only true mobile video search and delivery solution that allows users to access any video on the Internet and watch it on any video-enabled phone. Vuclip can find videos, transcode and optimize them 'on the fly,' and then deliver them to a user's mobile phone in real time. Vuclip also enables online publishers and content owners to mobilize their video content through its Vuclip Video API Program. Vuclip delivers high-quality mobile video streaming with a rich multimedia experience across virtually any wireless network, carrier and mobile phone. www.vuclip.com

About GetJar

Founded in 2004, GetJar (www.getjar.com) (wap.getjar.com on a mobile phone) is the world's most popular mobile application distribution and developer community, with over 200,000 registered developer and beta-tester accounts. GetJar operates a groundbreaking business model in which all industry groups from consumers and developers to publishers and advertisers are connected in an interactive environment, which also gives users an active role in product development. With over 300 million downloads from the site in just two years, and currently averaging over 14 million downloads per month, GetJar sits at the heart of the mobile development world, with visitors to the site coming from 135 countries. GetJar is based in the UK and Lithuania.

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