SOURCE: GetResponse

GetResponse

December 01, 2011 09:00 ET

GetResponse Launches iPhone App 2.0 for Email Marketers

Enhanced Smartphone App Facilitates Mobile Management of "Live" Campaigns

WILMINGTON, DE--(Marketwire - Dec 1, 2011) - GetResponse, the leading email marketing provider, today announced a new 2.0 version of its successful iPhone application that helps marketers grow their email lists, create and send messages on the go and monitor the performance of email marketing campaigns via iPhone.

According to a recent AT&T Small Business Technology Poll, 72% of SMB owners indicate they use mobile apps in their business, with roughly four in ten (38%) reporting they could not survive without mobile apps.

"GetResponse iPhone App 2.0 reflects our commitment to innovative solutions that complement the work style of our customers. At any given time, our small business clients may be meeting with clients, traveling on business or just stuck in traffic," says GetResponse Founder Simon Grabowski. "GetResponse is the first in the industry to offer marketers the ability to create a message from scratch and send it to hundreds of thousands of subscribers, all while they're on the go. The new mobile app enables them to stay abreast of mission-critical marketing initiatives 24/7, increasing productivity."

GetResponse iPhone App Functionality
The app is designed to facilitate mobile involvement for decision makers, enabling them to participate actively in ongoing email marketing conversations with customers and prospects. Features include the ability to:

  • Create and send plain-text emails to selected marketing list contacts, an industry first
  • Preview HTML versions of newsletters and follow up messages
  • Send or schedule newsletters from HTML drafts
  • Re-send previously sent messages

With the GetResponse iPhone app, any authorized user of a GetResponse account can be transformed into a mobile "list builder" at networking events, trade shows and conferences. Capabilities include:

  • Adding new contacts to marketing lists on-the-spot via direct manual entry
  • Importing contacts from an iPhone address book into selected campaigns
  • Searching database lists and viewing contact details in real time

Email marketers can use the iPhone application to track up-to-the-minute, live performance results by:

  • Viewing easy-to-read charts showing open rates, clicks, bounces and other stats
  • Tracking new subscribers as they sign up
  • Emailing a statistics report to an office desktop computer or to other stakeholders

"For several weeks, I've been using the beta version to monitor our own email campaigns and, I confess, I'm hooked on it myself," says Grabowski. "We believe the GetResponse iPhone App 2.0 will be THE must-have email marketing mobile application for small business owners."

To learn more about the GetResponse iPhone App 2.0 go to http://www.getresponse.com/features/iphone-app.html or download the app free at: http://itunes.apple.com/us/app/getresponse-email-marketing/id479252055?mt=8

About GetResponse
GetResponse, the world's easiest email marketing platform, includes intuitive solutions and innovative services designed to increase email marketing ROI for small businesses and enterprise customers. Implix flagship product GetResponse boasts an average deliverability rate of 99.3 percent, achieved through adherence to principles of permission-based marketing and best industry practices, and by collaborating with major ISPs and industry associations to develop superior email delivery technology. GetResponse now serves more than 210,000 active users from 183 countries, delivering 10 billion permission-based emails per year. Clients include: GlaxoSmithKline, Intercontinental, University of Arkansas, Vemma, Carrefour and thousands of small businesses and professional firms. For more information, please visit http://www.getresponse.com

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR for GetResponse
    (919) 833-9975
    hollis@blastpr.com