SOURCE: GetResponse

GetResponse

September 26, 2011 09:00 ET

GetResponse Launches List Booster to Help Marketers Manage and Grow Email Lists for Increased Email Marketing ROI

WILMINGTON, DE--(Marketwire - Sep 26, 2011) - GetResponse, the world's easiest email-marketing provider, today announced the launch of its new List Booster feature. The new technology upgrade allows clients to import contacts from 16 different services and mail clients, including Gmail, Outlook, LinkedIn and more. This new feature allows marketers to reach potential prospects while increasing email marketing key performance indicators with one click.

According to a recent survey from MarketingProfs on fourth quarter trends, the busiest time on marketing calendars, nearly one-half plan to increase focus on email (45.5%), and routinely mention the need for quality lists. Econsultancy's "Email Marketing Census 2011" reports that key areas of email marketing focus are: segmentation at 32%, delivering relevant communications at 29%, list/data quality at 26% and measurement and analytics at 25%. Email marketers typically build their lists via web forms, registration during downloads or purchase and co-registration programs, often overlooking or forgetting potential customers and partners previously established through networking and across email programs.

GetResponse's List Booster feature is an innovative tool to increase and consolidate email list size by hundreds of thousands of email addresses in a few seconds. List Booster pulls potential prospects from external networking services such as LinkedIn or Gmail, allowing marketers to keep contacts updated with company news, campaigns, product launches and special offers.

"We wanted to provide a feature to give marketers the ability to find and unite both current and potential new leads and enable them to manage multiple lists," says Simon Grabowski, CEO of Implix and founder of GetResponse. "With List Booster, our clients are able to streamline this process with one-click to ensure their message reaches all the right people."

Email marketing with GetResponse results in an average 99.3% percent deliverability rate. As the flagship product of Implix and a leading email marketing platform for the past 12 years, GetResponse has collaborated with major ISPs and industry associations to ensure the best in email delivery technology, permission-based marketing and best practices. GetResponse has grown to over 210,000 active users from 200 countries, delivering 10 billion permission-based emails per year.

To learn more about List Booster, please visit http://www.getresponse.com/features/list-booster.html

About GetResponse
GetResponse is the world's easiest email marketing platform designed to increase email marketing ROI faster than any other medium for small businesses and Enterprise customers. As the flagship product of Implix and a leading email marketing platform for the past 12 years, GetResponse has collaborated with major ISPs and industry associations to ensure the best in email delivery technology, permission-based marketing and best practices, achieving average 99.3% deliverability rate. GetResponse has grown to over 210,000 active users from 200 countries, delivering 10 billion permission-based emails per year.

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR for GetResponse
    (919) 833-9975
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