October 07, 2011 17:14 ET

GfK MRI Is #1 Syndicated Researcher for Fourth Time in Six Years

Inside Research Posts 2010 Satisfaction Ratings From Corporate Research Buyers

NEW YORK, NY--(Marketwire - Oct 7, 2011) - Buyers of syndicated market research ranked GfK MRI #1 in Overall Satisfaction in 2010, as well as #1 in Value for Money, according to the sixth annual Survey of Market Research Provider Quality and Value conducted by Inside Research and Prevision Corporation.

GfK MRI also took top honors in the 2009, 2008 and 2006 surveys.

Survey respondents are key buyers of market research. Their average annual market research spending was $9.7 million and their average annual revenue was $10.7 billion. In the survey, 301 market research buyers were asked by telephone to identify and score the research suppliers they had used in the past 18 months. Averages were then computed for each supplier.

GfK MRI Ranks #1
Overall Satisfaction and Value for Money
Category: Syndicated Market Research
(Rating based on 1-5 scale, with 5 the highest rating)

Five Highest Rated Suppliers

Overall Satisfaction Score

Value for Money
Nielsen Scanner
Nielsen Homescan panel
Experian Simmons
TNS Global/Kantar
Source: 2010 Survey of MR Provider Quality and Value, as reported by Inside Research, September 2011. Fielded between February and August of 2011

"Once again, we are very proud that our clients have publicly acknowledged the innovation and service that GfK MRI continues to deliver with its ever-growing offering of syndicated research solutions," said Kathi Love, GfK MRI President and CEO. "It is a tribute to our staff and corporate managers that in these most challenging times they consistently produce top-rated research across both the consumer and media marketplaces."

For more information on the 2010 Survey of MR Provider Quality & Value, please contact Tim Davidson (

About GfK MRI

GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers -- who they are, what they buy, how they think and the best ways to reach them. Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers' behavior and motivations.

GfK MRI is part of The GfK Group, based in Nuremberg, Germany. The GfK Group offers the fundamental knowledge that industry, retailers, service companies and the media need to make market decisions.

It delivers a comprehensive range of information and consultancy services in three business sectors: Custom Research, Retail and Technology, and Media. The No. 4 market research organization worldwide operates in more than 100 countries and employs over 11,000 staff. In 2010, the GfK Group's sales amounted to EUR 1.29 billion.

For further information on GfK MRI, visit our Web site: And, follow us on Facebook ( and Twitter (

Contact Information


    Anne Marie Kelly
    SVP, Marketing and Strategic Planning
    GfK MRI:
    Email Contact

    Steve Ellwanger
    Press Counsel Group:
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