SOURCE: CORESense

January 16, 2007 17:00 ET

Ghirardelli Deploys CORESense to Manage Multi-Channel Retail Operations

Chocolate Manufacturer Realizes ROI in Less Than One Month

SARATOGA SPRINGS, NY -- (MARKET WIRE) -- January 16, 2007 -- CORESense, the leading provider of on-demand retail management software for companies with multi-channel sales strategies, today announced that Ghirardelli, America's longest continuously operating chocolate manufacturer, has deployed CORESense to manage its e-commerce, telephone and catalog retail operations.

"The Ghirardelli brand is familiar to hundreds of millions of people around the world," said Jason Jacobs, CORESense CEO. "The fact that Ghirardelli selected CORESense is a tremendous endorsement of the CORESense solution, and its ability to meet the needs of an enterprise the size of Ghirardelli's. We look forward to helping Ghirardelli increase revenue and decrease operating costs through its expanding multi-channel retail operation."

The small and midsized retailer community is working aggressively to develop and deploy a comprehensive strategy for multi-channel retailing. These businesses recognize clearly the cost and performance benefits associated with using a single, web-based system to automate and integrate the entire multi-channel retail process. CORESense, whose software is delivered as a service, has been selected by dozens of small and mid-sized retailers due to its robust nature, flexibility, and unique ability to manage a retailer's entire multi-channel operation, from order through fulfillment.

"CORESense was an ideal fit for Ghirardelli on multiple levels," said Jason Zdanowicz, business development manager for Ghirardelli's restaurant and retail division. "We needed a solution that would allow us to integrate our telephone and catalog channel with our online sales channel, so as to have a single point of reference for both businesses. The solution would also have to be flexible enough that it could accommodate the specific needs of our business, while being robust enough to scale as we grow; we didn't want to have to switch to another system in three years. We also wanted a solution that our in-house sales teams could manage, but would not be a burden to our IT department. CORESense handles the entire back-end operation, so our sales teams can focus on selling."

Ghirardelli is using CORESense for its centralized product catalog, order fulfillment, inventory management, and customer relationship management functionality. Orders that come through the website, telephone or catalog are processed the same way, using the same CORESense system. As a result, Ghirardelli can easily track which products are selling, what inventory is available and what needs to be replenished, and what products were purchased by which customers and when. This single-system approach has tremendous benefits in terms of operational efficiency, time and cost savings.

"We were on a tight development timeline to implement a new solution during 2006 and CORESense was able to get us up-and-running in less than 60 days, in time for the holidays," said Zdanowicz. "It is a credit to the CORESense team that they were able to meet this aggressive timeframe. The result was a very successful holiday season for Ghirardelli. Already, we have realized a full return on investment with respect to the cost of the CORESense system -- much more than a hundred percent payback."

About CORESense

CORESense is the leading provider of On-Demand Retail Management Software for small and mid-sized businesses with multi-channel sales strategies. CORESense enables retailers to increase revenues and decrease operating costs by synchronizing their entire business operations in one centralized solution that includes Multi-Channel Management, Order Fulfillment, Inventory and Supplier Management and CRM. Founded in 2000, CORESense is unique for its innovative scalable architecture, its foundation of open source technologies, and comprehensive retail functionality in a truly web based application. More information about CORESense can be found at www.CORESense.com.

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