SOURCE: Ghostery Enterprise

Ghostery Enterprise

December 01, 2014 12:15 ET

Ghostery Hosts Marketing Cloud Webinar For IT Leaders: "Drive Online Revenues and Profits Using the Power of Millions of Ghostery Users"

NEW YORK, NY--(Marketwired - December 01, 2014) - Ghostery, Inc., the leading provider of marketing cloud management technologies, is hosting a free webinar for IT Leaders discussing the latest solutions for control of the marketing cloud.

Attendees will learn how they can gain new levels of insight into their marketing clouds to boost their website performance and profitability.

Ghostery will host "Drive Online Revenues and Profits Using the Power of Millions of Ghostery Users" on:

  • Thursday, December 4 at 11:00 a.m. Eastern Time
  • Friday, December 5 at 3:00 p.m. ET.

Click here to register.

During the webinar, senior Ghostery executives, including CEO Scott Meyer, will explain how Ghostery's new MCM technology renders the marketing cloud transparent -- and pinpoints the digital "blind spots" in an organization's cloud that create security gaps, reduce site performance, and drain profits.

Ghostery MCM was awarded a prestigious DEMO God prize at DEMO Fall 2014 this past November. Ghostery MCM reveals in real time the marketing cloud weaknesses that can cause security vulnerabilities, reduce website performance and decrease Google search rankings. All of these blind spots negatively affect the user experience, leading to reduced consumer confidence and brand loyalty.

During this webinar discussion, attendees will learn:

  • How to identify and resolve website security gaps caused by marketing technology vendors in the marketing cloud.
  • How to employ real-time alerts to resolve incidents of non-secure code firing on secure pages as well as unauthorized vendors collecting confidential user data.
  • How to analyze Ghostery's TrackerMap® to pinpoint where new vendor tags are appearing in real time, and where vendor tags are running slowly, thereby shortening mean-time to resolution. 

The average Fortune 500 company could gain approximately $50 million a year in ROI by managing the digital marketing technologies on their websites more effectively, according to a 2014 Ghostery and GigaOM survey of 300 IT leaders.

About Ghostery
Ghostery empowers consumers and businesses to eliminate digital blind spots in the Marketing Cloud -- the collection of digital technologies that power, measure, socialize, and optimize websites and apps. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control. Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at and @ghosteryinc.

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