SOURCE: Ghostery Enterprise

Ghostery Enterprise

September 29, 2014 10:34 ET

Ghostery Hosts Webinar to Unveil Findings From a New Security Study: Cloud-Based Digital Marketing Technology Linked to Widespread Risks

NEW YORK, NY--(Marketwired - September 29, 2014) - Ghostery, Inc., a leader in digital transparency and privacy, is hosting a webinar titled, "Improve Customer Experience, SEO and ROI by Eliminating Non-Secure Tags," on Wed., October 1 from 11:00 a.m. - 12 p.m. ET. Click here to register.

During the webinar, Ghostery Chief Operating Officer, Emily Riley, will discuss the methodology and reveal the findings from a recent security study, "Digital Security Is Serious Business," that examines the implications of widespread risks associated with man-in-the-middle browser attacks, mixed content warnings and SEO problems cause by non-secure code on encrypted web pages.

Almost all of the websites studied (96 percent), ranging from retail, airline travel, banking, insurance and news publishing companies, have these security vulnerabilities.

Companies are experiencing the rapid growth and complexity of the "Marketing Cloud" -- the collection of digital technologies that power, measure, socialize and optimize digital marketing. Digital technologies in a company's Marketing Cloud create a myriad blind spots, from performance to data leakage to security, that can compromise user experience and reduce company revenues.

To address these security issues, Ghostery will highlight its new Marketing Cloud Management (MCM) security module that uses real-time data, aggregated from more than 20 million users. The security module identifies blind spots before they have a harmful impact with lasting brand consequences.

For more information about Ghostery's Marketing Cloud Management, please visit http://www.ghosteryenterprise.com. To download Ghostery Enterprise's full "Digital Security Is Serious Business" report, please click here.

About Ghostery
Ghostery empowers consumers and businesses to expose and eliminate digital blindspots in the Marketing Cloud -- the collection of digital technologies that power, measure, socialize, and optimize websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control. Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at GhosteryEnterprise.com and @ghosteryinc

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