SOURCE: Ghostery Enterprise

Ghostery Enterprise

November 19, 2014 14:00 ET

Ghostery Unveils New Marketing Cloud Management (MCM) Solution at DEMO

TrackerMap® Technology Reveals Website Security Holes, Performance Gaps in Real Time

SAN JOSE, CA--(Marketwired - November 19, 2014) - Today at DEMO Fall 2014, Ghostery is announcing its Marketing Cloud Management (MCM) suite with advanced features that raise marketing cloud security and performance to new technological levels. DEMO is world-renowned for launching the most innovative companies in mobile, cloud computing, consumer, and social media.

Among its revolutionary solutions, Ghostery's TrackerMap® reveals the inter-connected code and third-party tags on a company's website -- often embedded in valuable services like ad networks, analytics tools, and social media widgets. These hidden technologies can compromise website performance, customer experience, data security and search engine optimization. TrackerMap ® pinpoints them all -- and issues immediate alerts, so sites can fix problems before they arise for users.

Most companies have about 70 different types of third-party code on their websites -- and they only know about one-third of them, creating dangerous performance and security blind spots. Today, Ghostery is unveiling never before available security features from the MCM platform that detects in real time if the script on a given web page has changed, or if a non-secure script is present on a secure page -- generating alerts that empower companies to intercept hackers and catch potential security breaches much earlier.

Better marketing cloud management is serious business. In a survey conducted by Ghostery and GigaOm Research, IT leaders stated they could gain an average of $50 million in ROI by more effectively managing the digital marketing technologies on their websites. That's an ROI increase of 20 percent.

"Ghostery's solutions address the convergence of two major business trends," CEO Scott Meyer said. "Consumers are increasingly concerned about how their data is being collected and used online. At the same time, the complexity and rapid growth of cloud-based digital marketing tools used by companies must be managed to ensure security and a positive online customer experience. Ghostery technology operates at the cutting edge of B2B and B2C website security and transparency."

"After traveling the country and vetting hundreds of companies on the DEMO Tour, we are excited to select Ghostery to be one of the 27 companies launching new products solving big problems at DEMO Fall," said Erick Schonfeld, executive producer of DEMO. "Ghostery has the potential to be a game-changer."

Ghostery will demonstrate key features of the MCM suite, including TrackerMap, on the DEMO Fall 2014 main stage at 11:40 a.m. on Wednesday, November 19. The Ghostery team will also host live website assessments beginning today at Booth 18 at the DEMO Fall 2014 pavilion.

ABOUT GHOSTERY

Ghostery empowers consumers and businesses to expose and eliminate digital blind spots in the Marketing Cloud -- the collection of digital technologies that power, measure, socialize, and optimize websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control. Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at Ghostery.com and @ghosteryinc.

ABOUT DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new product innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

Contact Information