Gibson's Finest Canadian Whisky

Gibson's Finest Canadian Whisky

September 20, 2010 14:19 ET

Gibson's Finest Extends Partnership of Winnipeg Blue Bombers

TORONTO, ONTARIO--(Marketwire - Sept. 20, 2010) - Gibson's Finest Canadian Whisky and the Winnipeg Blue Bombers have reached a multi-year sponsorship agreement that continues a long-running partnership with the franchise. This new agreement extends the relationship first established in 2002. The Winnipeg Football Club was the first CFL Team to move into a partnership with Gibson's Finest. Gibson's Finest has agreed to partner with the Blue Bombers until the end of the 2011 season.

Extending the partnership with Gibson's Finest Whisky includes several on and off the field programs that aim to encourage fan participation at the game.

Popular fan-based initiatives that make game-day more exciting and interactive for Winnipeg fans include the "Military Game" day which shows support for Canadian troops by providing free tickets to the families of military personnel.

New this season, Gibson's Finest is hosting the "Shout Out Tour" with the Blue Bombers on four dates in the 2010 home-game schedule. The "Tour" encourages fans to show their passion for the team and game. It is also a chance to automatically enter into the "Gibson's Finest Fan Competition." 

The grand prize winner of the Gibson's Finest Fan Competition receives an exclusive VIP experience for four to the 2010 Grey Cup weekend and the opportunity to co-present the Gibson's Finest CFL Most Outstanding Player Award.

Gibson's Finest Whisky is committed to working with the Blue Bombers and their fans alike in order to make this a successful 2010 season.

Gibson's Finest Canadian Whisky is the official spirit of the Canadian Football League.

About Gibson's Finest

Gibson's Finest Canadian Whisky is your whisky, your way. Gibson's Finest is among the leading brands in the growing premium and deluxe Canadian whisky categories. The brand range consists of Gibson's Sterling, a blend of award winning premium whiskies; Gibson's Finest 12 Year Old, a benchmark deluxe Canadian Whisky and Canada's best selling 12-year-old whisky; and, Gibson's Finest Rare 18 Year Old, gold medal winner and aged to perfection, a rare find indeed. Gibson's Finest Canadian Whiskies are widely available across Canada.

Gibson's Finest is proud to be an official partner of the CFL for a fifth straight year and sponsor of the Gibson's Finest CFL Players of the Week and Month Awards which culminates in the Gibson's Finest CFL Player Awards Show, one of the biggest highlights of Grey Cup week. To join in the Grey Cup excitement and a chance to win a trip to the Game, enter the Gibson's Finest Fan contest at www.tsn.ca/gibsons.

® Registered trade-mark of the Canadian Football League.

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