GIDDY UP Energy Products Launch Update

BEVERLY HILLS, CA--(Marketwired - Feb 18, 2016) - GIDDY UP® Energy Products, a subsidiary of Creative Edge Nutrition (OTC PINK: FITX), a nutritional supplement and Energy drink company focusing on active lifestyles, is pleased to provide its shareholders with an update on its product launch.

GIDDY UP® has been aggressively moving closer to the launch of its two (2) initial energy drink flavors, Peach Mango and Cherry Pear. The Company plans to launch these two (2) flavors in the first quarter of 2016 to its initial distribution partners. GIDDY UP® then plan on launching its additional four (4) flavors in the second and third quarters of 2016. This phased approached will allow the Company to hone its distribution channels and strategy with each subsequent set of product flavor releases. GIDDY UP® has partnered with the best in the industry for development of its cans, cartons, trays, cases and wraps. These partners are all top producers in the market and have sound execution reputation for producing and delivering the highest quality products.

"As we embark upon the first quarter of the New Year of 2016 we are looking forward to a banner year. We have the right product, the right development partners and the right distribution to be the next big thing in Energy Drinks. The market has received product samples with incredibly positive results and all anxiously awaits the first flavor shipments in the near future," says James L. Robinson, President and CEO.

GIDDY UP® Energy Products for drinks, bars, snacks and other energy products are manufactured in accordance with Good Manufacturing Practice requirements set forth in regulations promulgated under the Federal Food, Drug & Cosmetic Act (the "FFDC Act") (collectively, "GMPs"), and in compliance with the Product Specifications, quality control standards and coding systems supplied by Customer. All GIDDY UP® Products, Ingredients and Packaging Materials supplied by Company shall conform to Product Specifications. Company warrants that Company's Bottling Facilities currently have and at all times during the Term of this Agreement shall have a documented Hazard Analysis and Critical Control Points ("HACCP") program as required by applicable U.S. regulations. 

About GIDDY UP® Energy Products

GIDDY UP® Energy Products, Inc. is a wholly owned food and beverage corporation and subsidiary of Creative Edge Nutrition (OTC PINK: FITX), a Nutritional Supplement Company focused on developing innovative, high quality supplements. GIDDY UP® is the manufacturer, wholesale distributor of energy products such as, beverages, bars, snacks, liquid energy shots and other food and beverage products. GIDDY UP® Corporate Headquarters is located in Los Angeles, California with future regional marketing and sales offices in Atlanta, Georgia and Las Vegas, Nevada. www.giddyupenergyproducts.com  

The company is a subsidiary of Creative Edge Nutrition (OTC PINK: FITX) a Nutritional Supplement Company focused on developing innovative, high quality supplements. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. www.cenergynutrition.com

Company Disclaimer
As a "penny stock" Company, within the meaning of federal and state securities law, Creative Edge Nutrition, Inc. may not avail itself of the Safe Harbor provisions as identified in the Private Securities Litigation Reform Act of 1995. However, Creative Edge Nutrition, Inc. provides the following disclaimer and warning to protect our shareholders, prospective investors and the public at large by alerting them to the risks and uncertainties involved with any investment, and the need to perform their own due diligence and assessment.

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. 

Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission.