KANSAS CITY, MO--(Marketwired - June 04, 2015) - Gift Card Impressions, (GCI), the leading provider of personalized packaging and digital solutions within the $127 billion gift card industry, announces they have concluded a growth round of investment in the form of convertible debt from David Moran, former CEO and President of Heinz, North America.
Moran has over 30 years of experience with leading consumer product companies. The investment will be used to support the development of the company's next module in its patented personalization platform. The new module will focus on influencing the redemption of stored value, driving targeted redemption through personalized communications exchanged between the purchaser and recipient of a Gift Card.
"We continue to accelerate the capabilities of our Personalization Platform to surround Stored Value with improved experiences both before and after the transaction," said Brett Glass, President and CEO of GCI.
"David's background as President and CEO of Heinz and deep CPG experience uniquely positions him to drive progress related to personalized CPG redemption offers through the use of our platform. His contribution to GCI will be significant as we continue to innovate in the gift card industry and beyond."
The growth round was finalized between GCI, Glass (the company's majority owner) and Moran, March 27, 2015.
GCI also added Skip Aldridge as an advisor to the Board of Directors. Aldridge is co-founder, president and CEO of Head of Sales Consulting, Inc. and he previously served as the Executive Vice President, Sales, and Chief Customer Officer at Pharmavite , Vice President, Sales, Con Aga Foods, Vice President, Sales, DelMonte Foods and Division Manger, The Clorox Company. Skip is also the recipient of the prestigious Lifetime Achievement award from the GMDC (Global Market Development Center), in 2012.
"Skip's background and position as a recognized leader in the industry brings tremendous value to our company," said Glass. "We continue to add the very best executive leadership to our Board in anticipation of continued, rapid growth."
About Gift Card Impressions
Gift Card Impressions is a Kansas City based company focused on innovative gift packaging solutions, state-of-the art digital personalization content systems and Interactive Display devices. Clients of Gift Card Impressions include most major retailers and most major gift card brands. The company provides industry-leading solutions for both physical and digital gift cards and other adjacent gifting categories. The company has been awarded 45 patents with an additional 75 patents pending. Visit Gift Card Impressions online at http://thegiftcardshop.com and http://giftcardimpressions.com